ADT Awarded $4 Million, including Punitive Damages, in Lawsuit Against Alder

Company diligently fighting deceptive sales practices in the security industry

ADT announced that the Company was awarded $3 million in compensatory damages and $1 million in punitive damages against Alder Holdings LLC, a Utah-based company.

ADT filed an unfair competition lawsuit against Alder for deceptive sales practices. The jury in the case returned a verdict in favor of ADT, finding that Alder engaged in, and was liable for, deceptive sales practices that misled hundreds of ADT customers. The case was tried in May 2019 in the U.S. District Court for the Southern District of Florida.

“This jury verdict sends a clear message that deceptive sales practices in our industry are neither viable nor tolerable,” said David Smail, ADT Executive Vice President and Chief Legal Officer. “The few remaining companies that continue to deceive consumers to generate sales undermine the integrity and reputation of the many in the industry that are honest and compete fairly. At ADT, we are not only committed to protecting our customers, but also to continuing efforts to end deceptive sales practices in the security industry overall.”

In line with its commitment to fight deceptive sales practices, ADT has filed multiple lawsuits over recent years against security companies engaged in deceptive practices, and has obtained several permanent injunctions and recovered millions of dollars in settlements. ADT currently has a separate lawsuit pending against Alder for its failure to pay more than $2 million under the terms of a 2017 settlement agreement.

“With the summer-selling season upon us, consumers need to be extra vigilant when any sales representative is at their front door. Unfortunately, the representative may not be telling the truth,” added Smail.

Consumers can learn more about potential scams, especially when a representative is at the front door, by visiting ADT’s resource page. Those who believe they’ve been victimized can call 800.238.2727 or reach out to the Better Business Bureau.

Featured

  • It Always Rains in Florida

    Over the years, and many trips to various cities, I have experienced some of the craziest memorable things. One thing I always count on when going to Orlando is a massive rainstorm after the tradeshow has concluded the first day. Count on it, it is going to rain Monday evening. Expect that it will be a gully washer. Read Now

    • Industry Events
  • Live from GSX 2024 Preview

    It’s hard to believe, but GSX 2024 is almost here. This year’s show runs from Monday, September 23 to Wednesday, September 25 at the Orange County Convention Center in Orlando, Fla. The Campus Security Today and Security Today staff will be on hand to provide live updates about the security industry’s latest innovations, trends, and products. Whether you’re attending the show or keeping tabs on it from afar, we’ve got you covered. Make sure to follow the Live from GSX page for photos, videos, interviews, product demonstrations, announcements, commentary, and more from the heart of the show floor! Read Now

    • Industry Events
  • Elevate Your Business

    In today’s dynamic business environment, companies specializing in physical security are constantly evolving to remain competitive. One strategic shift these businesses can make to give them the advantage is a full or partial transition to a recurring revenue model, popularly called a subscription service. This approach will bring numerous benefits that not only enhance business stability but also improve customer relationships and drive innovation. Recurring monthly revenue (RMR) or recurring annual revenue (RAR) are two recurring cadence choices that work simply and effectively. Read Now

  • Playing a Crucial Role

    Physical security technology plays a crucial role in detecting and preventing insider cybersecurity threats. While it might seem like a stretch to connect physical security with cyber threats, the two are closely intertwined. Here’s how physical security technology can be leveraged to address both external and internal threats. Read Now

Featured Cybersecurity

Webinars

New Products

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.” 3

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols. 3

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles. 3