ProdataKey Rounds Out Its Executive Team with Promotions and Hirings

  • Jan 17, 2024

ProdataKey, a provider of cloud access control solutions, has promoted Dallan Labrum to Executive Vice President of Sales, Brach Bengtzen to Vice President of Marketing, and Evan Orme to Chief Technology Officer and hired Brian Cropper as Chief Financial Officer.

As Executive Vice President of Sales, Mr. Labrum will continue to lead revenue growth through expanded integration and channel partnerships and the pursuit of new vertical markets for PDK solutions. During his seven years with the company, Labrum has nurtured a passionate, partner-centric sales culture, earning the company the highest levels of partner loyalty, customer satisfaction, and multiple industry honors.

Mr. Bengtzen, Vice President of Marketing, has served ProdataKey in various marketing, sales, and leadership roles since joining the company in 2017. His deep-rooted understanding of the customer mindset and facility for communicating PDK’s unique value proposition as the easiest-to-use, anytime, anywhere access control platform have been instrumental in building the award-winning PDK brand.

Mr. Orme, Chief Technology Officer, has held engineering leadership roles within the company since 2019 and has personally guided the development of the many hardware and software innovations that distinguish PDK solutions. The company’s newest generation of products – the RED high-security line of OSDP-compliant hardware and soon-to-be-released PDK.io 2.0 cloud platform – are fruits of his tenure.

Mr. Cropper, ProdataKey’s newly appointed Chief Financial Officer, joins the company Mr. Cropper, Chief Financial Officer, joins the company following decades of experience directing financial operations and business strategies for established companies and start-up ventures. At ProdataKey, he will spearhead the company’s financial, operations, and supply-chain management.

“We are excited to welcome Brian to the ProdataKey team and to announce the promotions of Dallan, Brach, and Evan,” said CEO and President Evan Tree. “These appointments reflect our commitment to investing in our people and technology. In joining Brad Baldwin, our Vice President of Product, and me, we are equipped with an incredibly talented executive prepared to keep PDK an industry leader, providing the market with relevant and innovative solutions for the foreseeable future. This team’s collective vision, insights, and proven leadership ensure that ProdataKey and those who rely on us for their security, safety, and livelihood are in the best of hands.”

Featured

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

Most   Popular

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities