Getting in Someone’s Face

There was a time, not so long ago, when the tradeshow industry must have thought COVID-19 might wipe out face-to-face meetings. It sure seemed that way about three years ago.

The resurgence of physical security industry tradeshows marks a pivotal shift in the landscape, reflecting a renewed emphasis on in-person networking, product demonstrations and collaboration. After a period of virtual events driven by necessity, the return to face-to-face interaction signals a collective desire for deeper engagement and tangible experiences within the industry. These tradeshows serve as vital platforms for showcasing cutting-edge technologies, fostering industry connections, and exchanging insights on evolving security challenges. Amidst the digital age, the enduring relevance of physical gatherings highlights the irreplaceable value of human connection in driving innovation and advancing security solutions.

ISC West's registration of more than 30,000 visitors at its Las Vegas venue underscores the palpable excitement and eagerness within the physical security community to reconvene and reconnect. This significant turnout not only demonstrates the resilience of the industry but also signifies a strong vote of confidence in the value of in-person events. As one of the largest gatherings in the security sector, ISC West serves as a beacon for professionals seeking the latest advancements, strategic partnerships and industry trends.

The robust attendance reflects a collective recognition of the unique opportunities afforded by tradeshows to forge meaningful relationships, explore innovative solutions and gain invaluable insights to stay ahead in an ever-evolving landscape. ISC West's success heralds a promising resurgence for physical security tradeshows, reaffirming their status as indispensable forums for driving progress and collaboration within the industry.

About the Author

Ralph C. Jensen is the Publisher of Security Today magazine.

Featured

  • Maximizing Your Security Budget This Year

    7 Ways You Can Secure a High-Traffic Commercial Security Gate  

    Your commercial security gate is one of your most powerful tools to keep thieves off your property. Without a security gate, your commercial perimeter security plan is all for nothing. Read Now

  • Making Safety and Security Intrinsic to School Design

    Public anxieties about school safety are escalating across the country. According to a 2023 Gallup report, 44% of parents fear for their child’s physical safety at school, a 10 percentage-point increase since 2019. Unfortunately, these fears are likely to increase if the incidence of school tragedies continues to mount. As a result, school leaders are now charged with two non-negotiable responsibilities. The first, as always, is to ensure kids have what they need to learn, grow, and thrive. Sadly, their second responsibility is to keep the children in their care safe from threats and physical danger. Read Now

  • The Power of a Layered Approach to Safety

    In a perfect world, every school would have an unlimited budget to help secure their schools. In reality, schools must prioritize what budget they have while navigating the complexities surrounding school security and lockdown. Read Now

  • How a Security System Can Enhance Arena Safety and the Fan Experience

    Ensuring guests have both a memorable experience and a safe one is no small feat for your physical security team. Stadiums, ballparks, arenas, and other large event venues are increasingly leveraging new technologies to transform the fan experience and maintain a high level of security. The goal is to preserve the integrity and excitement of the event while enhancing security and remaining “behind the scenes.” Read Now

Featured Cybersecurity

Webinars

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure. 3

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions. 3