Gemalto Puts Financial Institutions on the Fast Track to Smart Bank Cards
Gemalto, a provider of digital security, announced a new end-to-end solution to help Canadian debit and credit card issuers implement the international EMV standard. With its EMV Pilot Package, which includes microprocessor-based smart card technology to provide security to cardholders, personalization and consultation, Gemalto uses its global expertise and extensive experience to completely manage a financial institution’s EMV migration from start to finish.
“Card issuers in Canada will find this solution particularly useful. As they gear up to meet aggressive deadlines for implementing the international EMV standard, many are realizing how demanding such a program can be,” said Jack Jania, vice president and general manager of financial services for Gemalto North America. “Our EMV Pilot Package makes migration easy for issuers by providing everything necessary to successfully participate in EMV without relying extensively on internal resources.”
The EMV Pilot Package includes banking cards containing Gemalto’s secure digital technology, as well as data preparation, personalization and fulfillment of the cards at a state-of-the-art Gemalto center. Gemalto also will train the organization’s team extensively on all activities associated with EMV migration.
“Credit and debit cards with microprocessor-based technology protects payment transactions from the most common forms of fraud worldwide,” said Randy Vanderhoof, executive director of the Smart Card Alliance, a not-for-profit, multi-industry association representing the smart card industry. “Making it easier for first-time issuers to bring this security to cardholders benefits financial institutions and consumers alike.”
With this initiative, Gemalto builds on its position as an EMV solution provider. Financial institutions around the world are moving to microprocessor-based payment cards, following standards established by Europay, Visa and MasterCard (EMV). Each bank card contains a computer that better protects cardholders from the risks of credit card fraud and identity theft. Such conversion is continuing to gain momentum due to the advanced services that can be offered on the microprocessor bank card platform, as well as the looming liability shift dates mandated by Visa and MasterCard.