ADI Launches New Identity Initiative -- Security Today

ADI Launches New Identity Initiative

Jan 20, 2009

ADI announced recently the next step in its global strategy to support customers and vendors around the world. As part of this strategy, ADI will a launch a new global identity initiative that brings together all its businesses across the globe under one unified brand.

The strategy was developed to support the company’s global footprint, and strengthen its commitment to serving customers and vendors around the world. This brand identity initiative includes a new global logo. The refreshed logo design replaces the straight lines of the previous mark with a stylized arrow that represents momentum and forward motion, a key theme for the company in 2009.

“ADI continues to move forward even as we recognize the challenges we face in today’s economic landscape,” said Tom Polson, president of ADI. “The new brand focuses on ADI’s global strategy, and its strength in providing dealers with the necessary tools and opportunities to be successful in a competitive market. We continue to focus on improving our business and progressing strategically as we look to offer value, stability and innovation to our global customers.”

ADI’s branding initiatives will evolve over an extended period of time, beginning with new print communications, including catalogs, advertising and collateral; and ultimately expanding to include online marketing, Web site design, industry tradeshows, training and events.

Featured

UL Solutions Launches Artificial Intelligence Safety Certification Services

UL Solutions Inc., a global leader in safety science, today announced the launch of artificial intelligence (AI) safety certification services, enabling comprehensive assessments for evaluating the safety of AI-powered products. Read Now
- Artificial Intelligence
Ransomware Attacks Rise for the First Time in Six Months

Ransomware attacks have risen for the first time in six months, increasing by 28% month-on-month to 421 attacks. While overall attack volume remained below 500, the uptick may signal a renewed escalation heading into the year’s most active period for cyber criminals. Read Now
- Cybersecurity
Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now
- Guard Services
Identity Governance at the Crossroads of Complexity and Scale

Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now
- Cybersecurity
Eagle Eye Networks Launches AI Camera Gun Detection

Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now
- Active Shooter

Security Today eNews

Sign up today for essential industry news and product information that can help you stay afloat in the fast-paced world of security.

Email Address*Country*

Please type the letters/numbers you see above.

Webinars

Whitepapers

New Products

Compact IP Video Intercom

Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.
Camden CV-7600 High Security Card Readers

Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.
QCS7230 System-on-Chip (SoC)

The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.