SightLogix Appoints New EMEA Director

SightLogix® Inc., a supplier of automated outdoor video systems for area and perimeter security, announced the appointment of Ivan Arrieta as regional director for Europe, the Middle East and Africa (EMEA). Arrieta, who brings 25 years of executive management and sales experience throughout the region, will lead the company’s continued expansion of the company's perimeter intrusion detection systems into the EMEA markets.

“Ivan Arrieta is ideally suited to strengthen SightLogix' presence in this important geographic region,” said SightLogix President and CEO John Romanowich. “His deep knowledge and strong relationships throughout the EMEA markets will bring new resources to bear as we expand our business globally. His proven record of building and leading world-class sales and support organizations will benefit our customers in Europe, the Middle East and Africa.”

Arrieta joins SightLogix from Cedar Point Communications where, as vice president, EMEA Sales, he established sales teams, support organizations and reseller relationships with major systems integrators. Arrieta has held executive-level sales and operating positions with Avaya, Sonus Networks, Nortel/Bay Networks, ADC Fibermux, and Infotron Systems. Fluent in five languages, he holds an MBA from Harvard University and a Bachelor of Science Degree in Mechanical Electrical Engineering from the National Engineering University in Lima, Peru.

“There is a great need throughout the EMEA markets for video intrusion detection solutions that effectively secure outdoor areas around critical infrastructure,” Arrieta said. “The practical benefits of the technology, and the convincing return on investment (ROI) the systems provide, will be welcomed by customers in Europe, the Middle East and Africa. I am excited to lead SightLogix' initiatives into these important markets.”

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