Avigilon Aims to Expand Global Profile with New Director of Marketing and Communications -- Security Today

Avigilon Aims to Expand Global Profile with New Director of Marketing and Communications

May 03, 2011

Avigilon has appointed Keith Marett as the company’s new director of marketing and communications. With more than 15 years of experience executing national marketing campaigns for Bell Canada, Vancity Credit Union, Suzuki, Starbucks, Okanagan Spring Brewery, Sleeman’s, Canfor, TransLink and the BC government, Marett has joined Avigilon to build global awareness for the company’s award-winning high-definition surveillance solutions.

“Throughout his career, Keith has successfully combined his strong entrepreneurial drive and ability to plan and execute successful strategic brand and marketing initiatives to raise the profile and revenues of a number of prominent companies,” said Alexander Fernandes, Avigilon’s president and CEO. “We are confident that his results-oriented project management style, superior analytical and market research skills, and vast marketing experience will help propel Avigilon to the next level.”

Before joining Avigilon, Marett was acting director of marketing communications at Bell Canada, where he was responsible for the company’s $80 million national wireless advertising campaign. While there, he also was responsible for ensuring continuity of brand and messaging across the entire company and throughout the company’s extensive retail partner network. Prior to Bell, Marett also was an account manager at Grey Worldwide, a global advertising and marketing agency where he managed a number of high profile accounts including Vancity Credit Union, Suzuki and Starbucks. In this position, Marett and his team helped Vancity Credit Union grow its membership base by almost 30 percent, nearly doubling the company’s total assets.

“With a rapidly growing customer base, expanding product portfolio and an ever increasing number of product and company awards, this is a very exciting time for Avigilon,” Marett said. “I am looking forward to playing a strategic role in helping further develop awareness for our brand internationally.”

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