Gazzang Names Heidi Farris Director of Online Marketing

Gazzang Inc., a cloud data security company, has appointed of Heidi Farris as director of online marketing, where she will oversee Web, e-mail and social media programs, including demand and lead generation.

Farris brings more than 10 years of experience in demand generation at high-growth software companies. Most recently she served as senior Internet marketing manager at SolarWinds, where she was responsible for high-volume lead generation for inside sales using various online marketing channels. She led an award-winning e-mail marketing team and was consistently recognized for producing data-driven marketing programs that directly impacted the bottom line. Prior to SolarWinds, Farris was marketing programs director at Cooper Marketing Solutions, where she drove the go-to-market strategy for product launches, conducted market research and developed competitive analysis. Earlier in her career she was a production manager at TV Guide Network.

“Heidi is a ‘rock star’ in online lead generation. She not only has the strategic expertise to envision and design programs, but she also takes a hands-on approach to seeing projects through to completion,” said Larry Warnock, president and CEO of Gazzang. “Heidi has a history of providing measurable results and is already making a positive impact on our business. We are truly lucky to have her join our team.”

An early employee of SolarWinds, Farris moved to Austin, Texas with the company when it relocated from Tulsa, Okla. She was a key contributor to the company’s growth through its successful IPO in 2009, and afterwards, as SolarWinds continued to gain market momentum.

“Gazzang is right in the middle of one of today’s most challenging discussions around how to secure data in the cloud. With new data security breaches each day, the market for encryption is gaining tremendous steam,” Farris said. “This is a marketer’s dream: a hot topic, high demand and an industry-changing solution, not to mention an incredibly fun team!”

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