Skip to main content

Gazzang Names Heidi Farris Director of Online Marketing

  • Jun 24, 2011

Gazzang Inc., a cloud data security company, has appointed of Heidi Farris as director of online marketing, where she will oversee Web, e-mail and social media programs, including demand and lead generation.

Farris brings more than 10 years of experience in demand generation at high-growth software companies. Most recently she served as senior Internet marketing manager at SolarWinds, where she was responsible for high-volume lead generation for inside sales using various online marketing channels. She led an award-winning e-mail marketing team and was consistently recognized for producing data-driven marketing programs that directly impacted the bottom line. Prior to SolarWinds, Farris was marketing programs director at Cooper Marketing Solutions, where she drove the go-to-market strategy for product launches, conducted market research and developed competitive analysis. Earlier in her career she was a production manager at TV Guide Network.

“Heidi is a ‘rock star’ in online lead generation. She not only has the strategic expertise to envision and design programs, but she also takes a hands-on approach to seeing projects through to completion,” said Larry Warnock, president and CEO of Gazzang. “Heidi has a history of providing measurable results and is already making a positive impact on our business. We are truly lucky to have her join our team.”

An early employee of SolarWinds, Farris moved to Austin, Texas with the company when it relocated from Tulsa, Okla. She was a key contributor to the company’s growth through its successful IPO in 2009, and afterwards, as SolarWinds continued to gain market momentum.

“Gazzang is right in the middle of one of today’s most challenging discussions around how to secure data in the cloud. With new data security breaches each day, the market for encryption is gaining tremendous steam,” Farris said. “This is a marketer’s dream: a hot topic, high demand and an industry-changing solution, not to mention an incredibly fun team!”

Featured

Most   Popular

New Products

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.