Mission 500 Launches Security-Supported Media Campaign

  • Dec 14, 2011

Mission 500, a non-profit initiative focusing on the security industry and dedicated to serving the needs of children and communities in crisis, will launch an aggressive integrated marketing campaign beginning in January 2012 media. For the first time, Mission 500’s media partners have joined in offering their support in a monetary form totaling more than (U.S.) $125,000 in print and electronic media placements to support this important cause. 

Media for the marketing program is being supported by SDM, Security Magazine, Security Products, Security Systems News, Security Technology Executive, Ventas de Seguridad, Seguridad en America and their respective web pages and portals. Other publications who are interested in lending their support to this cause may contact LRG Marketing Communications for further details.

The goal of the campaign is to get every security professional and/or their employer to sponsor at least one child through World Vision’s child sponsorship program. Only $360 per year (tax deductible) helps feed, clothe, educate and provide health care for a child in need. By ISC West 2012, the campaign aims to provide for at least 250 new children.

Additionally, participants in the 2012 Security 5K will be able to set up their own customized fundraising pages as individuals so they too can lend their support to this effort, and sponsor more children.

This 5K run/2K walk will take place at ISC West on March 29, 2012. The Security 5K/2K is the first charity-driven event at an ISC Expo conceived to engage corporate sponsors as well as individuals within the industry. Runners can register for the race on-site at the Mission 500 booth at ISC West, or online at www.firstgiving.com/mission500. A nominal entry fee of $30.00 will go directly to the charity.

 

Featured

  • TSA Introduces New $45 Fee Option for Travelers Without REAL ID Starting February 1

    The Transportation Security Administration (TSA) announced today that it will refer all passengers who do not present an acceptable form of ID and still want to fly an option to pay a $45 fee to use a modernized alternative identity verification system, TSA Confirm.ID, to establish identity at security checkpoints beginning on February 1, 2026. Read Now

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

Most   Popular

New Products

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.