The U.S. Market Still Has It

After all is said and done with Security Essen, the market every one wants to play in is North America. Some of the problem is, companies aren’t sure how to get into the market if they’re not already here.

Many of the companies I visited with are in the United States. For instance, Simons Voss is in North America but their presence is quite limited. Mostly, they are taking care of the random customers they already have here. Will they be coming back? Not likely in the near future. The problem is matching their products to U.S. standards.

Many companies I visited with expressed the same sentiment. Others were more optimistic.

For instance, AXXON Software is all about getting into the winning in the North American market. They have a presence here and plan to make a concerted effort to carve out some business here. They are aggressive and have a product that will compete. They have figured out how this market works and the standards that it takes to play in this part of the world.

Alexander Baranov, head of advertising and information department for AXXON said the company sees the U.S. market and a lucrative and vibrant market for them.

Watch for it, the North American market is fertile grounds for companies that want to grow. They are companies that are growing in their own lands, in other worldwide markets and they are coming to the United States.

About the Author

Ralph C. Jensen is editor-in-chief of Security Today magazine.


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