Retailers Use IP Video Surveillance for Loss Prevention Today and Business Performance Tomorrow

At NRF’s Big Show, an LPRC survey shows that the continued market shift to IP video surveillance in retail is driven by trends, such as video analytics and business systems integration.

  • Jan 14, 2013

Axis Communications has announced the results of the Loss Prevention Research Council’s (LPRC) “CCTV in Retail 2012” report at the National Retail Federation’s (NRF) BIG Show in New York City (booth #943). The survey, commissioned by Axis in October 2012, shows the increased adoption of IP-based video surveillance technology by retail organizations and their growing interest in cross-functional uses of digital video systems, such as video analytics and point of sales (POS) integration for improved sales, marketing and operations.

For the “CCTV in Retail 2012” report, loss prevention (LP) executives from 47 national and regional retailers completed an online survey about their company’s use of video surveillance, perceptions about the effects of video surveillance and the additional uses of IP-based digital systems beyond security and LP. All companies surveyed currently use video surveillance in their stores, with nearly 64 percent of stores having some form of IP-connected system.

According to the survey, the use and awareness of intelligent applications for purposes beyond security and LP has grown. The high-level results of the “CCTV in Retail 2012” report include high numbers of companies migrating to IP video and the use of intelligence video for sales, marketing and operation efficiency.

“The need for cameras in stores for LP and security is a given. It’s the cross-functional uses of digital IP video that will propel the industry into the next phase of retail surveillance,” said Jackie Andersen, business development manager for retail, Axis Communications, Inc. “There are many greenfield opportunities ranging from IP migration strategies [video encoder solutions, hosted video, edge storage, etc.] to looping in POS and video analytics data that are taking IP video mainstream for retailers with a quantifiable impact on sales and operations.”

Featured

Most   Popular

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.