Wearables Startup Cuff Incorporates Security with Jewelry

Wearables Startup Cuff Incorporates Security with Jewelry

  • By Ginger Hill
  • Feb 19, 2014

San Francisco-based startup, Cuff, has created a new line of wearables that incorporates the technology of a personal security system into fashion-forward bracelets, necklaces and key chains.

“The new Cuff collection wearables are more chic than geek, wrapping smart technology into elegant, fashionable pieces that we all want to wear,” said Deepa Sood, Cuff founder.

With a variety of finishes and textures, each piece houses CuffLinc, a tiny, wireless tracker that can be removed and inserted into any of the pieces in the Cuff collection. This technology connects to smartphones to send alerts and receive notifications to and from the wearer’s trusted network with a simple squeeze of the Cuff piece.

CuffLinc never needs to be recharged; simply replace the CuffLinc wireless component once a year.

Preorder is now available with price points of $35, $65 and $125, including a CuffLinc.

The Debut Cuff Wearable Collection

  • The Lena - a tapered leather bracelet with metal clasp available in black and antiqued bronze;
  • The Carin - a shredded leather band with antiqued accents available in ivory/brown or pewter/black;
  • The Mia – an everyday metal Cuff available in shiny gold-tone or textured stingray;
  • The Selah - a statement metal bracelet with a hinged Cuff available in gold-tone or silver-tone;
  • The Lucky - a 7-link stretch Cuff available in gold-tone or silver-tone;
  • The Lisa - a simple 18” filigree pendant in gold-tone or silver-tone; comes with two free overlay screens in matching tone;
  • The Soleil - an opera-inspired 24” bead chain with gold accents; comes with 2 overlay screens and is available in gold-tone or silver-tone;
  • The DVB – an athletic sportsband with brass accents in a matte-black finish;
  • The G - a simple leather button-snap keychain; and
  • The J – statement metal and leather keychain available in gold-tone or silver-tone.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

  • Security Today Announces 2025 CyberSecured Award Winners

    Security Today is pleased to announce the 2025 CyberSecured Awards winners. Sixteen companies are being recognized this year for their network products and other cybersecurity initiatives that secure our world today. Read Now

Most   Popular

New Products

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.