Verizon to Offer Rewards with Tracking Consent

Verizon to Offer Rewards with Tracking Consent

Verizon to Offer Rewards with Tracking ConsentVerizon Wireless is launching a nationwide loyalty program this week for its 100-million-plus subscribers. The catch, though, is that to earn points for every dollar spent, subscribers must consent to have their movements tracked, at least temporarily, so the company can help target ads that match their interests.

Verizon is the first wireless carrier to introduce a comprehensive rewards program. Jeffrey Nelson, vice president of wireless marketing, has suggested that even the limited rollout thus far has helped with customer retention.

The program is known as Smart Rewards, and it is tied into Verizon Selects, which uses subscribers’ surfing and location data to better target ads they see on the phone.

In order to take advantage of the Smart Rewards program, enrollment in Selects is mandatory. Verizon says that the program doesn’t give any personally identifiable information to advertisers. Customers will also earn points for every dollar spent on wireless service, as well as for upgrading to smartphones and recycling old phones. The points can be used for discounts on hotel rooms, car rentals and products from a Verizon catalog.

About the Author

Matt Holden is an Associate Content Editor for 1105 Media, Inc. He received his MFA and BA in journalism from Ball State University in Muncie, Indiana. He currently writes and edits for Occupational Health & Safety magazine, and Security Today.

Featured

  • Until We Meet Again

    A short three years ago we were all pondering whether to attend any tradeshows all thanks to COVID-19. Sorry to bring that nightmare up again, but it seems that little pandemic is in the rear-view mirror, and it’s time to meet again. Read Now

    • ISC West
  • Cyber Hygiene: What it Looks Like for IoT Devices

    Cyber Hygiene: What it Looks Like for IoT Devices

    For our second pillar about the Industrial Internet of Things (IIoT) Pillars of Security, we are going to discuss what cyber hygiene looks like for IoT devices. Read Now

  • ISC West Announces 2023 Keynote Series Speaker Lineup

    The International Security Conference (ISC), in collaboration with premier sponsor Security Industry Association (SIA), announced five of this year’s ISC West Keynote Series speakers. ISC West will kick off its annual conference on March 28 (SIA Education@ISC: March 28-30 | Exhibit Hall: March 29-31) at the Venetian Expo in Las Vegas, Nevada. Read Now

    • ISC West
  • Accelerating Security Modernization

    In recent years, the term “digital transformation” has been one of the most frequently used buzzwords across industries. On its most basic level, it refers to the reimagining of how an organization leverages its technology systems to improve business processes. Read Now

Featured Cybersecurity

New Products

  • Camden Door Controls CV-603 2 Door Bluetooth Access Control System

    Camden Door Controls CV-603 2 Door Bluetooth Access Control System

    his app-based system is designed to provide ‘best in class’ security of doors and gates, with up to 2,000 users. The intuitive programming app is Apple® and Android® compatible, with easy to use system set-up, user administration, downloadable audit trail and data back-up. 3

  • ABLOY IP54-rated Integrated Dust Cover

    ABLOY IP54-rated Integrated Dust Cover

    One of the things that keep security managers on high alert is the real possibility the security locks used to safeguard their properties may unexpectedly fail due to environmental conditions. 3

  • Genetec Security Center

    Genetec Security Center

    This major new release allows more system components to run in the cloud, reducing the gap between cloud and on-premises security systems. It also makes it easier to connect external systems and tap external data for use in dashboards, maps and investigations without relying on complex, specialized integrations. 3