Genetec and Prism Skylabs Help Retailers Gain In-store Insights

Genetec, a manufacturer of unified IP security solutions, announced that its flagship security platform, Security Center, now supports the Prism analytics package from Prism Skylabs, to provide cloud-based, business intelligence tools for retailers. By integrating Prism with Security Center, retailers can extend their existing video surveillance camera system to provide valuable in-store data and metrics to monitor store traffic reports, monitor customer shopping trends, and remotely inspect store merchandising and brand displays.

Retailers currently rely on video management systems (VMS) to mitigate theft, protect their patrons, premises and employees, and collect video evidence to resolve claims and incidents. In the past few years, new analytics tools have become available as separate systems to assist retailers in gaining new insight on shopping patterns and behaviors. When used with Genetec Security Center, Prism allows retailers to leverage the video data from their existing security cameras to generate retail analytics while ensuring the safety of their customers and premises. By leveraging a unified security platform across their operations, retailers can to improve their customers' shopping experience, while maximizing their investment in their video surveillance system.

“It’s our goal to bring next-generation analytics technology to new classes of devices,” said Prism CEO and Founder Steve Russell. “Genetec is one of the best video management systems in the world, and together we offer a powerful solution for retailers.”

With built-in masking features that ensure shopper privacy, Prism analyzes video camera data to generate visual activity patterns and maps. Real-time store traffic reports are also generated by Prism to help store managers determine appropriate staffing at peak periods. System-generated heat maps analyze where customers are shopping and spending most of their time to optimize shopper engagement with store merchandise and promotional activities. This helps store managers determine ideal locations of in-store displays and promotions, while mobile access to the Prism web client enables retailers to remotely view stores to ensure that operational and merchandising guidelines are followed.

"Security Center is built on an open-platform specifically to welcome software partners like Prism Skylabs to extend the features and functionality of our unified IP security system," said Jimmy Palatsoukas, senior product marketing manager at Genetec. “With their focus of providing insightful business analytics and intelligence tools to the retail community, we can help our customers in this vertical maximize their security investment by enabling them to optimize in-store sales, marketing, and operational activities.”

Featured

  • Video Surveillance Trends to Watch

    With more organizations adding newer capabilities to their surveillance systems, it’s always important to remember the “basics” of system configuration and deployment, as well as the topline benefits of continually emerging technologies like AI and the cloud. Read Now

  • New Report Reveals Top Trends Transforming Access Controller Technology

    Mercury Security, a provider in access control hardware and open platform solutions, has published its Trends in Access Controllers Report, based on a survey of over 450 security professionals across North America and Europe. The findings highlight the controller’s vital role in a physical access control system (PACS), where the device not only enforces access policies but also connects with readers to verify user credentials—ranging from ID badges to biometrics and mobile identities. With 72% of respondents identifying the controller as a critical or important factor in PACS design, the report underscores how the choice of controller platform has become a strategic decision for today’s security leaders. Read Now

  • Overwhelming Majority of CISOs Anticipate Surge in Cyber Attacks Over the Next Three Years

    An overwhelming 98% of chief information security officers (CISOs) expect a surge in cyber attacks over the next three years as organizations face an increasingly complex and artificial intelligence (AI)-driven digital threat landscape. This is according to new research conducted among 300 CISOs, chief information officers (CIOs), and senior IT professionals by CSC1, the leading provider of enterprise-class domain and domain name system (DNS) security. Read Now

  • ASIS International Introduces New ANSI-Approved Investigations Standard

    • Guard Services
  • Cloud Security Alliance Brings AI-Assisted Auditing to Cloud Computing

    The Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment, today introduced an innovative addition to its suite of Security, Trust, Assurance and Risk (STAR) Registry assessments with the launch of Valid-AI-ted, an AI-powered, automated validation system. The new tool provides an automated quality check of assurance information of STAR Level 1 self-assessments using state-of-the-art LLM technology. Read Now

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities