Genetec and Prism Skylabs Help Retailers Gain In-store Insights

Genetec, a manufacturer of unified IP security solutions, announced that its flagship security platform, Security Center, now supports the Prism analytics package from Prism Skylabs, to provide cloud-based, business intelligence tools for retailers. By integrating Prism with Security Center, retailers can extend their existing video surveillance camera system to provide valuable in-store data and metrics to monitor store traffic reports, monitor customer shopping trends, and remotely inspect store merchandising and brand displays.

Retailers currently rely on video management systems (VMS) to mitigate theft, protect their patrons, premises and employees, and collect video evidence to resolve claims and incidents. In the past few years, new analytics tools have become available as separate systems to assist retailers in gaining new insight on shopping patterns and behaviors. When used with Genetec Security Center, Prism allows retailers to leverage the video data from their existing security cameras to generate retail analytics while ensuring the safety of their customers and premises. By leveraging a unified security platform across their operations, retailers can to improve their customers' shopping experience, while maximizing their investment in their video surveillance system.

“It’s our goal to bring next-generation analytics technology to new classes of devices,” said Prism CEO and Founder Steve Russell. “Genetec is one of the best video management systems in the world, and together we offer a powerful solution for retailers.”

With built-in masking features that ensure shopper privacy, Prism analyzes video camera data to generate visual activity patterns and maps. Real-time store traffic reports are also generated by Prism to help store managers determine appropriate staffing at peak periods. System-generated heat maps analyze where customers are shopping and spending most of their time to optimize shopper engagement with store merchandise and promotional activities. This helps store managers determine ideal locations of in-store displays and promotions, while mobile access to the Prism web client enables retailers to remotely view stores to ensure that operational and merchandising guidelines are followed.

"Security Center is built on an open-platform specifically to welcome software partners like Prism Skylabs to extend the features and functionality of our unified IP security system," said Jimmy Palatsoukas, senior product marketing manager at Genetec. “With their focus of providing insightful business analytics and intelligence tools to the retail community, we can help our customers in this vertical maximize their security investment by enabling them to optimize in-store sales, marketing, and operational activities.”

Featured

  • 12 Commercial Crime Sites to Do Your Research

    12 Commercial Crime Sites to Do Your Research

    Understanding crime statistics in your industry and area is crucial for making important decisions about your security budget. With so much information out there, how can you know which statistics to trust? Read Now

  • Boosting Safety and Efficiency

    Boosting Safety and Efficiency

    In alignment with the state of Mississippi’s mission of “Empowering Mississippi citizens to stay connected and engaged with their government,” Salient's CompleteView VMS is being installed throughout more than 150 state boards, commissions and agencies in order to ensure safety for thousands of constituents who access state services daily. Read Now

  • Live From GSX: Post-Show Review

    Live From GSX: Post-Show Review

    This year’s Live From GSX program was a rousing success! Again, we’d like to thank our partners, and IPVideo, for working with us and letting us broadcast their solutions to the industry. You can follow our Live From GSX 2023 page to keep up with post-show developments and announcements. And if you’re interested in working with us in 2024, please don’t hesitate to ask about our Live From programs for ISC West in March or next year’s GSX. Read Now

    • Industry Events
    • GSX
  • People Say the Funniest Things

    People Say the Funniest Things

    By all accounts, GSX version 2023 was completely successful. Apparently, there were plenty of mix-ups with the airlines and getting aircraft from the East Coast into Big D. I am all ears when I am in a gathering of people. You never know when a nugget of information might flip out. Read Now

    • Industry Events
    • GSX

Featured Cybersecurity

Webinars

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure. 3