Offering Trade Show Attendees More

  • By Ginger Hill
  • Sep 30, 2015

When people beat their feet from 9am to 5pm on a concrete floor, searching for products and services while talking with manufacturers and services providers two things tend to happen. First, they quickly become feet-focused, especially if they are wearing uncomfortable shoes and their brains begin to shut down due to information overload. Therefore, it is up to those with booths to figure out a unique way to reach people.

On Twitter, the trending hashtag is #ASIS15 or #ASIS2015, which in my opinion was a bit confusing. Several PR firms, attendees and companies that I spoke with would ask me which hashtag I was using. Of course, I was using the shorter one since Twitter only allows 140 characters to create a cohesive thought.

Perhaps the most interesting tool that I used was the Periscope live video app that allowed Louroe Electronics' CEO Richard Brent to tell his message to my Twitter followers, no matter where they were physically. This enabled ASIS to be brought to the world via a smartphone with the swipe of my finger.

As I positioned my iPhone's video, I told Brent to just act naturally and have fun while I provided a live video stream of him to my followers. As he "took the stage," Brent's passion for security shined through while he explained a new term that he invented for the security market: "audio analytics." Through a progressive software that analyzes and identifies sounds in a way that's similar to how the human ear processes sounds, with advanced algorithms, analytics classify various sounds from aggression in a public space to gunshots in a school to the sound of breaking glass in a business after it has closed its doors for the day.

With teamwork between Brent and me, he was able to present his message in a unique and interesting way from the showroom floor while I was able to allow my Twitter followers a way to experience a part of ASIS in multidimensional way.

Ah, the power of social media.

About the Author

Ginger Hill is Group Social Media Manager.

Featured

  • 2025 Gun Violence Statistics Show Signs of Progress

    Omnilert, a national leader in AI-powered safety and emergency communications, has released its 2025 Gun Violence Statistics, along with a new interactive infographic examining national and school-related gun violence trends. In 2025, the U.S. recorded 38,762 gun-violence deaths, highlighting the continued importance of prevention, early detection, and coordinated response. Read Now

  • Big Brand Tire & Service Rolls Out Interface Virtual Perimeter Guard

    Interface Systems, a managed service provider delivering remote video monitoring, commercial security systems, business intelligence, and network services for multi-location enterprises, today announced that Big Brand Tire & Service, one of the nation’s fastest-growing independent tire and automotive service providers, has eliminated costly overnight break-ins and significantly reduced trespassing and vandalism at a high-risk location. The company achieved these results by deploying Interface Virtual Perimeter Guard, an AI-powered perimeter security solution designed to deter incidents before they occur. Read Now

  • The Evolution of ID Card Printing: Customer Challenges and Solutions

    The landscape of ID card printing is evolving to meet changing customer needs, transitioning from slow, manual processes to smart, on-demand printing solutions that address increasingly complex enrollment workflows. Read Now

  • TSA Awards Rohde & Schwarz Contract for Advanced Airport Screening Ahead of Soccer World Cup 2026

    Rohde & Schwarz, a provider of AI-based millimeter wave screening technology, announced today it has won a multi-million dollar award from TSA to supply its QPS201 AIT security scanners to passenger security screening checkpoints at selected Soccer World Cup 2026 host city airports. Read Now

  • Brivo, Eagle Eye Networks Merge

    Dean Drako, Chairman of Brivo, the leading global provider of cloud-native access control and smart space technologies, and Founder of Eagle Eye Networks, the global leader in cloud AI video surveillance, today announced the two companies will merge, creating the world’s largest AI cloud-native physical security company. The merged company will operate under the Brivo name and deliver a truly unified cloud-native security platform. Read Now

Most   Popular

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.