Rebranding Your Name

As I ponder the final message from Global Security Exchange (GSX), I have to think that the rebranding of ASIS to GSX was a mistake. After spending two and a half days on the show floor, and talking to numerous people, not a single person referred to the show as GSX.

The ASIS' GSX tradeshow offered plenty of positive attributes nonetheless. I was able to visit with anyone at any booth, at any time. I had plenty of awesome product conversations without interruption, and I was able to get from one booth to another without much difficulty. I appreciate that the aisles were wide enough to pass others without bumping into someone.

GSX provided cutting-edge technology, more than 350 immersive and experiential education sessions, thousands of innovative security products and services, and countless quality and lead-generating networking opportunities. Tradeshow staff reported 20,000 registered attendees and 550 exhibitors from more than 113 countries under one roof at the newly rebranded GSX.

Event organizers said the second day of GSX was jam-packed with security professionals eager to get first-hand exposure to leading exhibitors and vendors offering innovative solutions that solve traditional everyday security issues as well as deliver emerging technologies to solve problems of the future, such as AI, blockchain and AR/VR.

GSX continues on its merry way next year from Chicago.

About the Author

Ralph C. Jensen is the Publisher/Editor in chief of Security Today magazine.

Featured

Most   Popular

New Products

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.