sony hq

Sony to Discontinue Branded Video Surveillance Presence

The company is also ending its partnership with Bosch, which began in 2016.

After years of decreasing investment into video surveillance, Sony is calling it quits in the branded video surveillance business. The company will, however, continue its brand in providing imaging sensors and camera modules. Sony video surveillance products will be end of life-d (EOLed) at the end of 2020.

Along with Sony's exit, a three-and-a-half year partnership with Bosch will end. That partnership started in November 2016. Even then, it was clear that Sony was reducing its focus and investment into video surveillance. The mid-2010s were the heart of the race to the bottom and Sony, like most incumbents, could not keep pace with the rate of price cuts and product releases from some Chinese manufacturers.

In July 2019, Sony integrated its sales and marketing team with Bosch. Then, in February, Sony announced that the coronavirus pandemic was impacting its camera production, and was recommending that Sony customers switch to Bosch products. Bosch then announced that as many as 24 camera models were being EOLed, as well as various accessories.

IPVM has reported that Sony will still have a significant imaging sensor and camera module business. Sony components are regularly used in high-end surveillance products, including from Sony's branded rivals, ranging from Axis to Hikvision to Bosch. IPVM also reported that Sony will continue to sell Sony sensors. Sony sensors are used in various IoT devices, such as smartphones.

Panasonic is now the only video surveillance manufacturer from Japan since Canon turned over its business to acquire Axis.

About the Author

Ralph C. Jensen is the Publisher of Security Today magazine.

Featured

  • 12 Commercial Crime Sites to Do Your Research

    12 Commercial Crime Sites to Do Your Research

    Understanding crime statistics in your industry and area is crucial for making important decisions about your security budget. With so much information out there, how can you know which statistics to trust? Read Now

  • Boosting Safety and Efficiency

    Boosting Safety and Efficiency

    In alignment with the state of Mississippi’s mission of “Empowering Mississippi citizens to stay connected and engaged with their government,” Salient's CompleteView VMS is being installed throughout more than 150 state boards, commissions and agencies in order to ensure safety for thousands of constituents who access state services daily. Read Now

  • Live From GSX: Post-Show Review

    Live From GSX: Post-Show Review

    This year’s Live From GSX program was a rousing success! Again, we’d like to thank our partners, and IPVideo, for working with us and letting us broadcast their solutions to the industry. You can follow our Live From GSX 2023 page to keep up with post-show developments and announcements. And if you’re interested in working with us in 2024, please don’t hesitate to ask about our Live From programs for ISC West in March or next year’s GSX. Read Now

    • Industry Events
    • GSX
  • People Say the Funniest Things

    People Say the Funniest Things

    By all accounts, GSX version 2023 was completely successful. Apparently, there were plenty of mix-ups with the airlines and getting aircraft from the East Coast into Big D. I am all ears when I am in a gathering of people. You never know when a nugget of information might flip out. Read Now

    • Industry Events
    • GSX

Featured Cybersecurity

Webinars

New Products

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles. 3