McAfee Brings Consumers an Integrated Security Experience from Home

New product suite functionalities include social media protection and tech scam protection 

McAfee today announced its latest consumer security portfolio that includes enhanced products with better user experiences such as a native VPN and new features, including integrated social media and tech scam protection. Meeting consumers in their current realities, these new functionalities are designed to protect users from current threats as they navigate professional and personal life from home.   

“We are at a point in time where consumers need integrated, intuitive protection for all aspects of their digital lives- from working to shopping, learning, entertaining from home,” said Baker Nanduru, vice president of Endpoint Segment for McAfee’s Consumer Business. “We are ensuring consumers have the right solutions that allow them to enjoy their connectivity and focus on what matters most to them- their family and their friends.” 

Security and Privacy Get a Boost 
McAfee Labs found an average of 375 new threats per minute via malicious apps, phishing campaigns malware, and more, according to its McAfee COVID-19 Threat Report: July 2020. To address these threats, and combat over $130 million total loss in the United States due to coronavirus-related scams, McAfee’s product lineup includes the following updates and enhancements:  

  • Tech Scam Protection: McAfee WebAdvisor now provides a warning when visiting websites that can be used by cybercriminals to gain remote access to your PC, combatting the $55 million total fraud loss in the U.S. due to tech scams.  
  • Advanced Malware Detection: McAfee enhanced its machine learning capabilities to improve overall time to detect emerging threats across devices as well as added protection against file-less threats.  
     

Improving the Customer Experience 
Consumers default to convenience over security, making protecting themselves online an afterthought until it is too late, and they become compromised. The indifference is staggering – when surveyed, 78% of U.S. consumers admitted that the current pandemic and increased fraud had no influence when choosing alternative banking or shopping apps/websites with more security measures.  

At a time where returning to previous routines is still uncertain and internet usage continues to climb, McAfee recognizes consumers need intuitive solutions that allow them to devote attention to what matters most to them right now, including: 

  • A Better User Experience: An improved PC and app experience with easier navigation and readable alerts, and clear call to actions for faster understanding of potential issues.  
  • Native VPN: Easier access to VPN and anti-malware device protection via one central place and log-in.  
  • Updated Password Protection: Access iOS applications even faster with automatically filled in user account information and passwords in both apps and browsers on iOS devices. 
     

Safety Now – and Into the Future 
As consumers globally continue to settle into a new way of operating, they rely on the internet to live their connected lives- to get work done, seek entertainment, connect with friends and family, conduct purchases, schooling, and more.  

A recent McAfee survey echoed that employees may remain at home if they have a say, with nearly half (47%) stating they do not want to go back to working as they were before the pandemic.   

  • Optimized Product Alerts: Redesigned product alerts, so consumers are better informed about possible security risks, with a single-click call to action for immediate protection.  
  • Social Media Protection: To help prevent users from accidentally visiting malicious websites, McAfee now annotates social media feeds across six major platforms – Facebook, Twitter, YouTube, Instagram, Reddit, and LinkedIn. 
  • Enhanced App Privacy Check: Consumers can now easily see when mobile apps request personal information, with app privacy now integrated into the main scan of Android devices.  

Featured

  • Live From ISC West: Day 2 Recap

    If it’s even possible, Day 2 of ISC West in Las Vegas, Nevada, was even busier than the first. Remember to keep tabs on our Live From ISC West page for news and updates from the show floor at the Venetian, because there’s more news coming out than anyone could be expected to keep track of. Our Live From sponsors—NAPCO Security, Alibi Security, Vistacom, RGB Spectrum, and DoorKing—kept the momentum from Day 1 going with packed booths, happy hours, giveaways, product demonstrations, and more. Read Now

    • Industry Events
    • ISC West
  • Visiting Sin City

    I’m a recovering alcoholic, ten years sober this June. I almost wrote “recovered alcoholic,” because it’s a problem I’ve long since put to bed in every practical sense. But anyone who’s dealt with addiction knows that that part of your brain never goes away. You just learn to tell the difference between that insidious voice in your head and your actual internal monologue, and you get better at telling the other guy to shut up. Read Now

  • On My Way Out the Door

    To answer that one question I always get, at every booth visit, I have seen amazing product technology, solutions and above all else, the people that make it all work. Read Now

    • Industry Events
    • ISC West
  • Return to Form

    My first security trade show was in 2021. At the time, I was awed by the sheer magnitude of the event and the spectacle of products on display. But this was the first major trade show coming out of the pandemic, and the only commentary I heard was how low the attendance was. Two representatives from one booth even spent the last morning playing catch in the aisle with their giveaway stress balls. Read Now

    • Industry Events
    • ISC West

Featured Cybersecurity

New Products

  • BIO-key MobileAuth

    BIO-key MobileAuth

    BIO-key International has introduced its new mobile app, BIO-key MobileAuth™ with PalmPositive™ the latest among over sixteen strong authentication factors available for BIO-key's PortalGuard® Identity-as-a-Service (IDaaS) platform. 3

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation. 3

  • HID Signo Readers

    HID Signo Readers

    HID Global has announced its HID® Signo™ Biometric Reader 25B that is designed to capture and read fingerprints in real-world applications and conditions. 3