Nortek Control Selects Audio Americas as New Latin America and Caribbean Sales Representative

  • Dec 07, 2020

Nortek Control today announced that it has selected Audio Americas as its new sales representative in Latin America and the Caribbean, expanding its presence in the region. Audio Americas has began providing high-quality technical sales support to distributors, integrators and consultants for all Nortek Control brands including 2GIG®, ELAN®, Linear®, Furman® and others.

Continuing its strategy to establish a strong international sales presence, Nortek Control selected Audio Americas based upon its excellent reputation, established strong customer relationships in target markets and significant expertise in smart residential and commercial technology installations. Audio Americas has more than 17 years of experience in the Latin America AV industry. The company's residential and commercial AV divisions are backed by dedicated sales professionals specialized in each channel, and Audio Americas is expanding its specialized sales and technical support staff to align with Nortek Control's expansion goals.

"We are thrilled to partner with Nortek Control to help more customers in Latin America and the Caribbean realize the benefits of their unique portfolio of brands and solutions that cross over multiple vertical markets," said Audio Americas president Matthew Garfein. "Latin America presents a compelling opportunity to align these brands with the ideal distribution partners across the region, and to position them for future growth. We are committed to providing the highest standards of customer service via bilingual marketing and technical support for all of our channel partners."

“We recognize the enormous market potential in the Latin America region and have sought a leading representative to support our successful expansion goals. Audio Americas' thorough understanding of the challenges and opportunities in the markets we serve will be a strong asset to us,” said Jeff Costello, vice president of sales at Nortek Control.

Featured

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

  • AI Used as Part of Sophisticated Espionage Campaign

    A cybersecurity inflection point has been reached in which AI models has become genuinely useful in cybersecurity operation. But to no surprise, they can used for both good works and ill will. Systemic evaluations show cyber capabilities double in six months, and they have been tracking real-world cyberattacks showing how malicious actors were using AI capabilities. These capabilities were predicted and are expected to evolve, but what stood out for researchers was how quickly they have done so, at scale. Read Now

Most   Popular

New Products

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.