Research: DIY Systems Made Up 50 Percent of All Security Systems Sales in the Past Year

Research: DIY Systems Made Up 50 Percent of All Security Systems Sales in the Past Year

New Parks Associates consumer research reveals that 50% of all security system sales in the past year were DIY solutions. The firm’s Residential Security Tracker notes that systems with professional installation continue to hold about 50% of the marketplace, but if consumer intentions hold, DIY systems will soon constitute the majority of the market. The firm’s4Q 2021 update assesses the residential security market, including new trends and the impact of new, advanced, and DIY security solutions to expand the market.

“DIY providers offer multiple smart home devices to accompany their systems, including cameras, smart thermostats, and smart lighting options," said Jennifer Kent, Vice President, Research, Parks Associates. “Device manufacturers can also add a monitoring line to any product with occupancy sensing, connectivity, and a control platform, so competition within the DIY space, as well as between DIY and professional offerings, will intensify in 2022.”

Both DIY and professional install providers are driving product expansion and innovation through the need to differentiate to maintain strong market positions. Cameras and video doorbells are the top two devices security system owners report adding to their systems, followed by smart door locks and additional motion sensors. For all US households, video doorbells are the top smart home device—15% of US internet households owned a smart doorbell as of Q4 2021, up from 10% in 2019.

The Residential Security Tracker also finds energy is a key adjacency in the security market. Many security companies have partnered with companies offering energy generation, storage, or management capabilities, or they have launched their own initiatives. ADT recently completed the acquisition process of Sunpro Solar and announced the launch of ADT Solar, while Brinks Home has partnered with Sunnova to enable dealers to offer customers Sunnova’s portfolio of solar, battery, and energy services.

Eight percent of US internet households report owning power-generating solar panels (solar PV), double the rate five years ago. Security system owning households strongly over-index on solar ownership, with 17% of all security system owning households reporting that they also own solar PV panels. 

“Expect security providers, with new energy capabilities in their portfolios, to expand their sales targets to MDUs and commercial entities that are interested in adding energy management and savings, including builders, property managers, and small businesses,” Kent said.

Featured

  • Planning for Your Perimeter

    Planning for Your Perimeter

    The perimeter is an organization’s first line of defense and a critical element of any security and surveillance program. Even if a building’s interior or exterior security is strong, without a solid perimeter surveillance approach any company or business is vulnerable. Read Now

  • The Key Issue

    The Key Issue

    It is February 2014. A woman is getting ready in her room on a cruise ship when she hears a knock on the door; it is a crewmember delivering breakfast. She is not presentable so she tells him to leave it by the door. Read Now

  • Achieving Clear Communications

    Achieving Clear Communications

    Technology within the security industry has adapted to numerous changes through the years, from the early days of analog devices to today’s IP-based solutions, networked cameras, and access control solutions, in addition to analytics, cloud-based products, virtual security guards, and more. Read Now

  • Taking Flight

    Taking Flight

    Airport security is a complex system that incorporates multiple technologies to ensure the safety and security of travelers, employees and the facility itself. Sound-based technologies are integral pieces of this system, providing means of communication, notification and monitoring. Read Now

Featured Cybersecurity

New Products

  • Schlage RC reader controller

    Schlage RC Reader Controller

    This new innovative device combines the power of the Pure IP™ access control technology pioneered by ISONAS with Schlage’s intelligent hardware and credentials, delivering a comprehensive and cost-effective perimeter solution to customers. 3

  • D-Tools System Integrator (SI) Software

    D-Tools System Integrator (SI) Software

    D-Tools Inc. has announced the availability of System Integrator version 16, which adds powerful new project and service management capabilities to its award-winning, end-to-end business management solution. 3

  • ABLOY IP54-rated Integrated Dust Cover

    ABLOY IP54-rated Integrated Dust Cover

    One of the things that keep security managers on high alert is the real possibility the security locks used to safeguard their properties may unexpectedly fail due to environmental conditions. 3