As any fan of Coca-Cola, Nike, Google or Apple knows, a strong brand presence can work wonders for a company. As a home security dealer, the right approach to branding can help you grow your business with both new leads and referrals. All it takes is a commitment to leverage your brand, clearly and consistently, as much as possible.
- By Megan Weadock
- Apr 16, 2012
It was quite clear at this year’s ISC West that the security industry continues to gravitate toward online functionality and mobile applications. Well, the alarm industry is no different. A new affordable IP forwarding service caught the attention of Security Products Magazine’ Online Sales Director at the conference because of its innovation that I’m sure more industry insiders will be whispering about in the near future.
- By Christina Miralla
- Apr 04, 2012
There are hundreds of specialized tools used on a daily basis at the United Airlines jet engine rebuild and test facility, a 20-acre maintenance and operations center adjacent to San Francisco International Airport.
- By Del V. Salvi
- Apr 01, 2012
Monitronics International, one of the nation's largest, fastest-growing alarm monitoring companies, is simplifying the process its dealers follow to submit customer contracts by rolling out a new application that will enable them to fill out contract information electronically.
Monitronics International was presented with a Gold Stevie Award in the Inbound Marketing Program of the Year category in the sixth annual Stevie Awards for Sales & Customer Service.
It’s better known for its rolling hills, thoroughbred race horse farms and ladies with big hats. It is, after all, home of the Kentucky Derby, the crown jewel of the triple crown of horse racing.
- By Ralph C. Jensen
- Mar 01, 2012
Security is more than just the protection of people, companies and their assets; it also is an integral part of a company’s reputation and success.
- By Ryan Strange
- Mar 01, 2012
Many people—even within the security industry—may be surprised to learn how traditional alarm dispatches work. It can be a lengthy process.
- By Megan Weadock
- Mar 01, 2012
Among Austin Independent School District’s top-stated values are excellence and the health and safety of its students, and it shows.
- By Judy Jones
- Mar 01, 2012
The partnership will allow customers to easily develop real-time MIL-STD-1553 and ARINC applications for Windows platforms.
Samsung plans to address the growing channel need for IP technical expertise by hosting an IP Institute for industry professionals.
The G4S partnership, under a program developed to honor IACLEA’s 50 years of service, will support initiatives to enhance campus public safety at higher education institutions around the world.
The Security Industry Association (SIA), a trade group for businesses in the electronic and physical security market and SecuritySpecifiers.com, an online resource for security designers, consultants, and specifiers, recently announced their working relationship to co-promote their organizations' goals and activities.
SimplexGrinnell, a Tyco International company in fire and life safety, recently announced the acquisition of privately held Certified Fire Protection, Inc., a fire suppression company in the greater Atlanta area.
Samsung Techwin America, a leader in consumer video monitoring and security products, has made home security even more accessible with the introduction of its Wi-Fi IP SmartCam™.
In today’s ever-evolving security landscape, the “next best thing” often eclipses the importance of the fundamentals. Even as new interactive services and home control systems are introduced, at its core home security in particular relies on dependable systems, fast response and, as always, good customer service.
- By Megan Weadock
- Jan 01, 2012
Nearly 1,000 U.S. security dealers rely on AlarmWATCH Inc., a UL/2050, SCIF- and IQ-certified central monitoring station, for its state-of-the-art monitoring and redundant back-up systems; but that’s not what you’ll typically hear them rave about the most.
- By Valerie Chernek
- Jan 01, 2012
Ask any long-running business in any industry about the key to longevity, and it’s a fair bet that most will list good customer service at the top of the list.
- By Angela Remmert
- Jan 01, 2012
One of the quickest ways to double your security business and get better quality clientele is to have systems in place that put your clients to work for you—systems that generate referrals.
- By Bob Maunsell
- Jan 01, 2012
As the public markets gyrate and the mergers and acquisition market becomes more attractive, it’s worth noting some common misconceptions of sellers in private equity deals that might railroad your deal.
- By Martin Stein, Steve Hall
- Jan 01, 2012