An Insider’s Perspective To Going Global

  • By Karina Sanchez
  • Sep 25, 2007

Success is always welcomed. Your business, which once started out so small, has suddenly found itself gaining in popularity and increasing its worth. It’s expanding. Money is rolling in, and business is good. What’s next? Thinking about increasing your business to global markets? You might want to think twice about what it takes to go global.

The first day of ASIS started off with many educational sessions, one being “Integrating Security into a Company Going Global.” The session was led by Antonio Gaona, head of security for Latin America for Nokia Siemens Network.

“When you say you’re going global and you have the capabilities to do so, you better be right on that,” Gaona said.

Those in the security industry know that lives depend on you doing your job not only well, but also without fail. Therefore, before taking a major step with going global, make sure that you’re properly prepared first to do it. There are business processes that have to be streamlined and many things that have to be considered, which include added value, business capabilities, risks involved, the selling process, cultural differences and the hiring process. Gaona said that you also have to define a common language. Having employees in one part of the world speaking Spanish while employees based in New York only speaking English can create a perfect mix for business disruption.

“That’s why you have to stereotype everything, so that everyone understands what’s going on,” Gaona said.

Keep in mind business structure and evaluation metrics. Determine what kind of metrics can be applied to show that you’re important to business. Though Gaona admits it’s difficult, show the tangibility of risk. It will help you plan for what you might be faced with in times of danger.

“Coming out with a global solution isn’t that easy,” Gaona said.

But it can be achieved with proper understanding and preparedness. To get a copy of Gaona’s PowerPoint presentation, visit www.asisonline.org.

About the Author

Karina Sanchez is the former managing editor for Security Products magazine. She now freelances for Web publishers, trade magazines and corporations.

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