Fluidmesh Unveils a Major Rebranding Initiative

Fluidmesh Unveils a Major Rebranding Initiative

  • Mar 25, 2013

Fluidmesh Unveils a Major Rebranding InitiativeFluidmesh Networks, a solution provider of wireless backhauling systems for security, industrial, and mission-critical applications, is pleased to announce a major rebranding initiative and the unveiling of its new logo.

The young and dynamic company certainly wasn't in need of a facelift, but, as Cosimo Malesci, Fluidmesh co-founder and VP of sales and marketing, explained, "We deliver unique, powerful and reliable products, and it is time that our image reflects that. We wanted to refresh our image so that we align with the quality of our products, reflect who we are as a company, reflect our values, reflect our youth and refusal to be boxed-in. We are leading the wireless revolution and are ready to show the world what we are made of: energy, honesty, research, insight."

The objective was to create a logo with graphics that clearly represent the product line through specific characteristics. The color palette – pure red, cool gray and white - are reminiscent of the original brand, and represent power, vitality, courage, optimism and speed. The new, high-tech logo suggests the analysis of movement, union of elements, and connections.

This rebranding effort establishes a solid platform where the Fluidmesh brand has room to grow over the long-term. It encompasses the complete redesign of the Fluidmesh website, its packaging and collateral materials.

The broad range of solutions Fluidmesh brings to market cover point-to-point, point-to-multipoint, mesh and mobility networks with an unparalleled level of reliability, flexibility, and ease-of-use. The company is focused on the development of top-quality wireless products for security, video-surveillance, condition monitoring and data communication in large areas at risk. Its recently-introduced Fluidity solution really turned some heads, as it delivers the ultimate in broadband connectivity for fast moving vehicles such as trains, buses, subways, ferries, and cars. This revolutionary, wireless system delivers up to 100 Mbps of usable throughput to vehicles that travel at up to 200 miles per hour and fully supports video, voice, and data.

"Fluidmesh has focused in the past strictly on design and research in order to deliver the best product to the market," Malesci added. "We didn't stress much about the look as we believe that a good product will always be more important. But, we also feel that now, as leaders in the market, we must look like leaders."

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