Fluidmesh Unveils a Major Rebranding Initiative

Fluidmesh Unveils a Major Rebranding Initiative

Fluidmesh Unveils a Major Rebranding InitiativeFluidmesh Networks, a solution provider of wireless backhauling systems for security, industrial, and mission-critical applications, is pleased to announce a major rebranding initiative and the unveiling of its new logo.

The young and dynamic company certainly wasn't in need of a facelift, but, as Cosimo Malesci, Fluidmesh co-founder and VP of sales and marketing, explained, "We deliver unique, powerful and reliable products, and it is time that our image reflects that. We wanted to refresh our image so that we align with the quality of our products, reflect who we are as a company, reflect our values, reflect our youth and refusal to be boxed-in. We are leading the wireless revolution and are ready to show the world what we are made of: energy, honesty, research, insight."

The objective was to create a logo with graphics that clearly represent the product line through specific characteristics. The color palette – pure red, cool gray and white - are reminiscent of the original brand, and represent power, vitality, courage, optimism and speed. The new, high-tech logo suggests the analysis of movement, union of elements, and connections.

This rebranding effort establishes a solid platform where the Fluidmesh brand has room to grow over the long-term. It encompasses the complete redesign of the Fluidmesh website, its packaging and collateral materials.

The broad range of solutions Fluidmesh brings to market cover point-to-point, point-to-multipoint, mesh and mobility networks with an unparalleled level of reliability, flexibility, and ease-of-use. The company is focused on the development of top-quality wireless products for security, video-surveillance, condition monitoring and data communication in large areas at risk. Its recently-introduced Fluidity solution really turned some heads, as it delivers the ultimate in broadband connectivity for fast moving vehicles such as trains, buses, subways, ferries, and cars. This revolutionary, wireless system delivers up to 100 Mbps of usable throughput to vehicles that travel at up to 200 miles per hour and fully supports video, voice, and data.

"Fluidmesh has focused in the past strictly on design and research in order to deliver the best product to the market," Malesci added. "We didn't stress much about the look as we believe that a good product will always be more important. But, we also feel that now, as leaders in the market, we must look like leaders."

Featured

  • Freedom of Choice

    In today's security landscape, we are witnessing a fundamental transformation in how organizations manage digital evidence. Law enforcement agencies, campus security teams, and large facility operators face increasingly complex challenges with expanding video data, tightening budget constraints and inflexible systems that limit innovation. Read Now

  • Accelerating a Pathway

    There is a new trend touting the transformational qualities of AI’s ability to deliver actionable data and predictive analysis that in many instances, seems to be a bit of an overpromise. The reality is that very few solutions in the cyber-physical security (CPS) space live up to this high expectation with the one exception being the new generation of Physical Identity and Access Management (PIAM) software – herein recategorized as PIAM+. Read Now

  • Protecting Your Zones

    It is game day. You can feel the crowd’s energy. In the parking lot. At the gate. In the stadium. On the concourse. Fans are eager to party. Food and merchandise vendors ready themselves for the rush. Read Now

  • Street Smarts

    The ongoing acceptance of AI and advanced data analytics has allowed surveillance camera technology to shift from being a tactical tool to a strategic business solution. Combining traditional surveillance technology with AI-based data-driven insights can streamline transportation systems, enhance traffic management, improve situational awareness, optimize resource allocation and streamline emergency response procedures. Read Now

  • Midtown Manhattan Shooting Kills 4, Including NYPD Officer

    Four people were killed, including a NYPD officer, in a midtown Manhattan shooting on Monday. That’s according to CNN. Read Now

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Unified VMS

    AxxonSoft introduces version 2.0 of the Axxon One VMS. The new release features integrations with various physical security systems, making Axxon One a unified VMS. Other enhancements include new AI video analytics and intelligent search functions, hardened cybersecurity, usability and performance improvements, and expanded cloud capabilities