Prism and Axis Communications Release Video IoT Sensors for Retailers

  • Apr 19, 2016

Today Prism and Axis Communications shared details from their latest partnership, which brings an all-in-one IoT-managed video and analytics solution to retail customers. Retailers will now have access to the Prism suite of software directly through the new AXIS M30 line of cameras, one of the most widely adopted camera offerings in the retail space.

“Retailers move quickly and don’t always have time to deal with complex technology decisions,” said Hedgie Bartol, Business Development Manager, Retail, Axis Communications, Inc. “This partnership is a win for customers because it combines cost-effective and easy-to-install hardware with award-winning software that extends surveillance cameras into multiple retail functions and also unlocks new value for retailers.”

The AXIS M30 Series is priced starting at $199, and supports the full Prism platform, including heat and pathmapping, counting, traffic mapping and dwell. Prism combines insightful visualizations of store data with unique privacy-protection features that enable cameras to gather meaningful information without infringing on customer privacy.

“Cameras have a view into virtually everything that’s happening within a store,” said Bob Cutting, Co-founder and COO at Prism. “Which is why retailers are demanding camera platforms that can extend beyond security to deliver relevant data across multiple departments and functions. The Prism-enabled Axis cameras offer cost effective, camera-to-cloud connectivity, and drastically expand data collection and insights for any store.”

Many of the world’s most recognizable brands have deployed Prism to augment loss prevention, operations and visual merchandising efforts using the data gathered by store cameras and visual sensors. Download our latest white paper to learn more about how Prism is reimagining cameras as data-rich IOT sensors and reshaping the role of the visual merchandiser with data collected from store cameras and connected devices.

In addition, Prism will also be rolling out a lightweight visual merchandising solution that will be accessible on earlier models of Axis cameras leveraging ARTPEC processors. These new features, including Prism’s remote visual access, are made possible through the AXIS Camera Application Platform (ACAP), which enables Application Development Partner (ADP) members to develop applications for the Axis network of devices.

Prism and Axis Communications will be showcasing the retail solution at the RILA Asset Protection Conference in Dallas, Texas. To see a demo of the platform and learn more about the new line of Axis cameras, stop by the Prism booth #119.

Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

Most   Popular

New Products

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.