Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

Sandy Hook Promise Stuns Again with Chilling Video on Gun Violence in Schools

The video promotes the organization's anonymous reporting system.

  • By Sydny Shepard
  • Mar 26, 2018

Sandy Hook Promise has stunned viewers again with a chilling video created to promote their anonymous reporting app for smartphones. The Say Something Anonymous Reporting System (SS-ARS) looks to peacefully combat gun violence in schools across the country, including accelerated rollout in four of the most at-risk states.

The public service ad, "The Other Side," was produced by BBDO New York and depicts a teen boy in his bedroom. He is talking about how people think a school shooting "can never happen here, but those same people are the ones who saw the signs and never said anything."

He talks about the signs of potential gun violence: being bullied, obsession with guns, and posting on social media about "shooting up the school." As the camera pulls back, revealing what the teen was busying his hands with in the closer shots, you can see an arsenal of weapons on his bed.

He locks and loads a magazine into an assault rifle and states, "I'm sure tomorrow somebody will wish they had said something," as he hoists the gun up.

The video ends with a photo of the Say Something app on a mobile phone, "Learn the signs. Say something."

SS-ARS allows students to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals before they hurt themselves or others. Concerned students submit a tip using the SS-ARS app or website and/or call the 24/7 crisis center, which then triages the tip and dispositions it back into a participating school districts and, as needed, to law enforcement.

The organization has quite the reputation for putting out chilling PSAs. Just a few months ago, they released the video "Tomorrow's News" about a news broadcast about "tomorrow's shooting, where a 15-year-old will kill four children, two adults and then turn the gun on himself." The video shows the repetition of these violent incidents on school campuses.

Last year, Sandy Hook Promise released a video titled "Evan" which distracted viewers with one man's love story while showing the signs of violence in a background teen.

About the Author

Sydny Shepard is the Executive Editor of Campus Security & Life Safety.

Featured

  • Survey: 54% of Organizations Cite Technical Debt as Top Hurdle to Identity System Modernization

    Modernizing identity systems is proving difficult for organizations due to two key challenges: decades of accumulated Identity and Access Management (IAM) technical debt and the complexity of managing access across multiple identity providers (IDPs). These findings come from the new Strata Identity-commissioned report, State of Multi-Cloud Identity: Insights and Trends for 2025. The report, based on survey data from the Cloud Security Alliance (CSA), highlights trends and challenges in securing cloud environments. The CSA is the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment. Read Now

  • Study: Only 35 Percent of Companies Include Cybersecurity Teams When Implementing AI

    Only 35 percent of cybersecurity professionals or teams are involved in the development of policy governing the use of AI technology in their enterprise, and nearly half (45 percent) report no involvement in the development, onboarding, or implementation of AI solutions, according to the recently released 2024 State of Cybersecurity survey report from ISACA, a global professional association advancing trust in technology. Read Now

  • New Report Series Highlights E-Commerce Threats, Fraud Against Retailers

    Trustwave, a cybersecurity and managed security services provider, recently released a series of reports detailing the threats facing the retail sector, marking the second year of its ongoing research into these critical security issues. Read Now

  • Stay Secure in 2024: Updated Cybersecurity Tips for the Office and at Home

    Cyber criminals get more inventive every year. Cybersecurity threats continue to evolve and are a moving target for business owners in 2024. Companies large and small need to employ cybersecurity best practices throughout their organization. That includes security integrators, manufacturers, and end users. Read Now

Most   Popular

Featured Cybersecurity

Webinars

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis. 3

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening. 3

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure. 3