A New Age in Incident Response on Display at GSX

A New Age in Incident Response on Display at GSX

How companies can change their approaches to social media platforms, to the benefit of customers.

One of the undeniable facts underlying nearly every exhibition at GSX in Chicago is the growing security concerns and challenges faced by every organization, regardless of size. Active shooter threats and cybersecurity breaches seem to be on everyone’s minds. I can see one example from the Security Today booth. Evolv Technology’s sign hangs in the distance, reading: “Stop Active Shooters. Introducing Evolv Express.”

Edward Ajaeb, the founder and president of private investigation firm Nighthawk Strategies, told me on Wednesday that the changing nature of these threats requires a different response. Earlier this week, Ajaeb led a well-attended educational session that zoned in on online and social media investigations.

His presentation included case studies in which suspected shooters were investigated through social media sites, including the Las Vegas shooting in 2017 and the most recent highway shooting in Odessa, Texas. One of Ajaeb’s key takeaways from the presentation was that a large portion of security professionals are not yet well-versed in social media sites outside of Facebook and Twitter.

Ajaeb has found Venmo, Skype and Snapchat particularly useful in conducting investigations due to the apps’ features that offer information that is readily available to the public. For example, Venmo (which is owned by PayPal) keeps transactions between two users public by default and has an easily searchable database that allows private investigators to track when a user had contact with another person and an idea of what that contact was.

Using social platforms to conduct investigations is not new, but the platforms that house important information, from your location to your mindset at a certain time of day, are changing every day, if not every hour.

Ajaeb’s observations about the industry’s widespread lack of knowledge of the latest social media platforms -- outside of firms that offer social media intel and monitoring services -- reflects how much growth the industry could see in this area. I look forward to seeing how the industry can learn from people in the field and translate that knowledge into better services for their customers.

About the Author

Haley Samsel is an Associate Content Editor for the Infrastructure Solutions Group at 1105 Media.

Featured

  • Pragmatism, Productivity, and the Push for Accountability in 2025-2026

    Every year, the security industry debates whether artificial intelligence is a disruption, an enabler, or a distraction. By 2025, that conversation matured, where AI became a working dimension in physical identity and access management (PIAM) programs. Observations from 2025 highlight this turning point in AI’s role in access control and define how security leaders are being distinguished based on how they apply it. Read Now

  • Report: Cyber Attackers Continue to Turn to AI-Based Tools to Avoid Detection

    Comcast Business recently released its 2025 Cybersecurity Threat Report, a comprehensive analysis of 34.6 billion cybersecurity events detected between June 1,2024 and May 31, 2025. Now in its third year, the report offers business leaders a unique perspective into the evolving threat landscape and provides actionable insights to help organizations strengthen their defenses and align cybersecurity with business risk. Read Now

  • Axis Communications Creates AI-powered Video Surveillance Orchestra

    What if cameras could not only see the world, but interpret it—and respond like orchestra musicians reading sheet music: instantly, precisely, and in perfect harmony? That’s what global network technology leader Axis Communications set to find out. Read Now

  • Just as Expected

    GSX produced a wonderful tradeshow earlier this week. Monday was surprisingly strong in the morning, and the afternoon wasn’t bad at all. That’s Monday’s results and asking attendees to travel on Sunday. Just a quick hint, no one wants to give up their weekend to travel and set up an exhibit booth. I’m just saying. Read Now

    • Industry Events
    • GSX
  • NOLA: The Crescent City

    Twenty years later we finds ourselves in New Orleans. Twenty years ago the aftermath of Hurricane Katrina forced exhibitors and attendees to look elsewhere for tradeshow floor space. Read Now

    • Industry Events
    • GSX

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.