Gunnebo Entrance Control Welcomes New Marketing Team to Drive Growth and Innovation

  • Jul 05, 2023

Gunnebo Entrance Control, a global provider of entrance control solutions, is pleased to announce the expansion of its marketing team, with new appointments dedicated to driving growth, enhancing brand visibility and delivering innovative marketing strategies.

Tina Hughan is the recent named marketing director. She brings a wealth of digital and specialist marketing experience in the security industry. With a strong skill set and proven history working with global security leaders, including ASSA ABLOY.

Hughan will lead the team, including Elena Drozdova, who is Gunnebo’s digital marketing executive. Drozdova joins Elly Sharples as product and event marketing lead alongside Bayley Seymour as marketing executive.

"We are thrilled to strengthen our marketing team with new talent," said Howard Lang, president at Gunnebo Entrance Control. "Tina’s expertise together with Elena and the new appointments will bring a fresh perspective and play a crucial role in elevating our brand, expanding our reach, and driving business growth. With their strategic insights and creative approaches, we are confident in our ability to meet the evolving needs of our customers."

This strategic move reflects Gunnebo’s commitment to staying at the forefront of the entrance control industry. With a customer-centric approach and a deep understanding of market dynamics, the team is well-positioned to develop and execute impactful marketing campaigns that will strengthen Gunnebo's position as a trusted entrance control partner.

With immediate effect, Gunnebo’s marketing team will focus on various key areas, including digital marketing, content creation, brand management, market research, and customer experience optimization.

By leveraging innovative entrance control technology and data-driven insights, the team will also develop targeted campaigns that resonate with customers across several sectors, enhance brand awareness, and generate valuable leads.

“From the offset, it’s clear Gunnebo recognizes the importance of effective marketing in today's competitive landscape,” Hughan said. “By investing in top talent and resources, we can work together to expand our market presence, enhance customer engagement, and foster strong relationships with our global client base.

“We will also be working closely with other departments to align marketing strategies with business and sales objectives, drive product innovation, and effectively communicate Gunnebo Entrance Control's value proposition to customers across sectors. It’s an exciting challenge and one I am thrilled to be involved in to further strengthen Gunnebo’s position as a global leader in the entrance control market.”

Featured

  • Video Surveillance Trends to Watch

    With more organizations adding newer capabilities to their surveillance systems, it’s always important to remember the “basics” of system configuration and deployment, as well as the topline benefits of continually emerging technologies like AI and the cloud. Read Now

  • New Report Reveals Top Trends Transforming Access Controller Technology

    Mercury Security, a provider in access control hardware and open platform solutions, has published its Trends in Access Controllers Report, based on a survey of over 450 security professionals across North America and Europe. The findings highlight the controller’s vital role in a physical access control system (PACS), where the device not only enforces access policies but also connects with readers to verify user credentials—ranging from ID badges to biometrics and mobile identities. With 72% of respondents identifying the controller as a critical or important factor in PACS design, the report underscores how the choice of controller platform has become a strategic decision for today’s security leaders. Read Now

  • Overwhelming Majority of CISOs Anticipate Surge in Cyber Attacks Over the Next Three Years

    An overwhelming 98% of chief information security officers (CISOs) expect a surge in cyber attacks over the next three years as organizations face an increasingly complex and artificial intelligence (AI)-driven digital threat landscape. This is according to new research conducted among 300 CISOs, chief information officers (CIOs), and senior IT professionals by CSC1, the leading provider of enterprise-class domain and domain name system (DNS) security. Read Now

  • ASIS International Introduces New ANSI-Approved Investigations Standard

    • Guard Services

  • Cloud Security Alliance Brings AI-Assisted Auditing to Cloud Computing

    The Cloud Security Alliance (CSA), the world’s leading organization dedicated to defining standards, certifications, and best practices to help ensure a secure cloud computing environment, today introduced an innovative addition to its suite of Security, Trust, Assurance and Risk (STAR) Registry assessments with the launch of Valid-AI-ted, an AI-powered, automated validation system. The new tool provides an automated quality check of assurance information of STAR Level 1 self-assessments using state-of-the-art LLM technology. Read Now

Most   Popular

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.