Brinks Home Launches BHX: A New Platform Set to Shake Up Direct-to-Home Sales

  • Nov 05, 2025

Brinks Home, one of North America's leading smart home security companies, today announced the launch of BHX, a bold new recruiting and sales platform and program designed to attract, develop, and empower the next generation of field sales professionals.

The launch of BHX marks a major step forward in Brinks Home's direct sales strategy — aligning modern recruiting methods, data-driven performance systems, and a high-energy sales culture under one scalable platform. Backed by the Brinks Home brand, BHX creates new pathways for sales reps to build wealth, independence, and leadership in one of the fastest-growing channels in the smart home security industry.

"Launching BHX is more than a new look; it's about building a platform where driven people can thrive," said Rob Gist, Vice President of Field Sales at Brinks Home. "We've designed BHX to serve our sales reps with the same excellence we deliver to our customers — giving them the tools, training, and support they need to grow their business, their income, and their careers."

With BHX, Brinks Home is expanding into new markets and modernizing how field sales operates — removing traditional barriers like territorial limits and legacy structures that have long capped growth. The program unites sales and operations under one seamless experience, enabling faster onboarding, stronger performance tracking, and more efficient customer delivery.

Sales representatives benefit from competitive weekly pay, milestone incentives, and, unlike the competition, a lifetime revenue share program that allows them to own a piece of every account they create. This structure rewards immediate success while building long-term wealth and financial independence — a true differentiator in the industry.

"Our field sales channel has always been an important part of our growth strategy, and with BHX we see the clearest path to scale for the future," said William Niles, Chief Executive Officer at Brinks Home. "BHX reflects our commitment to investing in people, empowering them to expand into new markets, and giving them products and a brand they can stand behind with pride."

Brinks Home emphasized that BHX is more than a recruiting brand — it's an extension of the Brinks Home Experience, the company's commitment to excellence, service, and integrity in every customer and representative interaction. Central to that experience is the new BHX Built mobile app, designed to empower representatives with the tools and resources they need to succeed from anywhere. BHX reps sell best-in-class security products, backed by a service organization built to help them excel. The BHX Built mobile app is available to download now.

Featured

  • Ransomware Attacks Rise for the First Time in Six Months

    Ransomware attacks have risen for the first time in six months, increasing by 28% month-on-month to 421 attacks. While overall attack volume remained below 500, the uptick may signal a renewed escalation heading into the year’s most active period for cyber criminals. Read Now

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

Most   Popular

New Products

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.