HID Global Delivers Gift Card Issuance Project to Two Korean Retailers

  • Mar 10, 2011

HID Global announced that it has introduced a pilot digital gift card project at two Korean retail giants, Home plus and Shinsegae E-mart, using its FARGO HDP5000 high-definition printer/encoders. With the HDP5000, the two retailers can now brand and customize gift cards for corporate customers and individuals, adding a level of personalization not available with conventional paper gift vouchers. The digital issuance of cards enables individuals and companies to create custom card designs using their own images, logos, personalized messages and other branding on the card.

“The on-demand digital gift card issuance program helped us develop a unique differentiation strategy. Unlike paper gift vouchers, the digital gift cards are 100 percent personalized, providing consumers with a customized experience and instant gratification,” said Min-jung Lee, team manager of Shinsegae E-Mart’s corporate business division.

Facing Korea’s notoriously saturated consumer goods market and fierce competition, the two retailers have seen HID’s personalized gift card issuance solution as a significant revenue growth vehicle, opening up a new pre-paid gift card market in addition to credit cards and cash as conventional modes of payment. The retailers’ digital gift cards also had the capability of unlimited recharging and offered special discounts at franchise stores that prompted repeat purchases.

As of today, 250 FARGO HDP5000 card printers are deployed at Home plus and Shinsegae E-mart stores, and the digital gift card issuance pilot resulted in record-breaking sales, with triple-digit growth over last year for Home plus during the 2010 Korean Thanksgiving season.

“With HID’s digital gift card issuance solutions, we boosted online affiliated cards purchases, and many of our customers were impressed by this concept,” said Chang-moog Cho, team leader of Home plus’ planning and strategic team department. “For example, some company executives created tailored messages like ‘Happy Thanksgiving!’ on customized cards and distributed them to employees. The solution helped us achieve 200 percent growth during the 2010 Thanksgiving season."

“This is the first time a digital gift card issuance project has been implemented in Korea or in Asia as a whole, and HID Global is pleased to be selected by Home plus and Shinsegae E-mart for this critical project,” said Kenneth Cheung, HID Global’s director of sales and secure issuance for East Asia. “The two retailers evaluated several vendors and ultimately selected HID’s solutions because of the superb printing quality of FARGO HDP 5000 printers and in-country technical support. The successful deployment demonstrated our continued Genuine HID commitment to quality and service.”

Home plus and Shinsegae E-mart are currently the country’s top two retailers, followed by Lotte Shopping and Walmart, operating a combined 241 hypermarkets and 262 express stores nationwide.


Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

Most   Popular

New Products

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.