Panasonic Enhances i-Pro Certified Reseller Program

Panasonic System Networks Company of America has announced the new i-PRO Certified Reseller Program to provide more benefits than ever to top resellers of Panasonic's i-PRO line of IP-based video surveillance equipment who meet training and certification requirements.

Resellers achieving i-PRO Certified Gold status receive quarterly cash awards based on i-PRO purchase volume in addition to benefits such as marketing and sales support; priority technical and engineering support; and access to the full range of Panasonic i-PRO products. Resellers who are i-PRO Certified Silver, reflecting a lower purchase volume, are eligible for benefits such as in-house demo equipment at lower cost and special bid conversion pricing (when recommending Panasonic i-PRO products for an application or when submitting an alternate bid against competitive brands).

Panasonic's previously analog-product-only resellers, who are now designated as i-PRO Regular Resellers, will have expanded access to most of the i-PRO camera and accessories line and have an opportunity to become i-PRO Gold or i-PRO Silver resellers based on future purchase volume and completion of certification requirements. Purchase levels are reviewed quarterly, and resellers may qualify for higher i-PRO Reseller status by achieving required purchase performance in two consecutive quarters.

“Panasonic is introducing our new i-PRO Certified Reseller Program as a way to bring our ongoing alliance with resellers to the next level,” said Craig Greenwood, vice president of sales at Panasonic System Networks Co. of America. “We recognize it is vital to work hand-in-hand with our resellers to maximize the business benefits of Panasonic's products, and our new program provides exciting opportunities for resellers to reach new levels of success in the marketplace. Our continuing emphasis on certification and training also ensures that end-user customers will benefit from knowledgeable and helpful staff to serve their needs when dealing with Panasonic resellers.”

Marketing and sales support for i-PRO Certified Gold resellers includes a priority lead referral program, a listing in Panasonic's reseller locator and an opportunity (by invitation) to participate in Panasonic's Reseller Council. Other i-PRO Certified Gold benefits include special pricing assistance, special conversion pricing for specifying Panasonic products and in-house demo equipment at a lower cost. Technical resources support at the Gold level includes dedicated sales engineering, priority access to inside sales support and free certification training.

For i-PRO Certified Gold and i-PRO Certified Silver resellers, there are minimum requirements for training and i-PRO certification of the reseller's sales and technical personnel. Any current Panasonic Security Systems Reseller can apply for consideration as an i-PRO Certified Reseller by committing to fulfill the certification process within six months, including completion by a full-time sales employee and a full-time technical support employee of a Panasonic-sponsored or sanctioned training program in networking and i-PRO product systems. Panasonic continually develops technical and sales courses to focus on portfolio features and updates, using a blended learning approach combining Web-based and instructor-led training.

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