Full Throttle Saloon at Sturgis Rally Uses Megapixel Cameras To Protect Cash, Watch Over Patrons

IQinVision recently announced that for second year in a row, the Full Throttle Saloon in Sturgis, S.D. is relying on IQinVision HD Megapixel technology to safeguard millions in assets and improve crowd control.

With more than 30,000 visitors daily, Michael Ballard's Full Throttle Saloon is once again the epicenter of this year's Sturgis Motorcycle Rally. The task of managing the Saloon with over 300 on-site staff, millions of dollars in cash, parking and property, as well as providing critical information to law enforcement becomes increasingly difficult as the 71-year old Sturgis Rally continues to grow in popularity.

This daunting task is made easier with the help of specialized HD megapixel surveillance cameras supplied by IQinVision. Security and surveillance expert Jeff Haase, owner of Spearfish, South Dakota-based Clearwater Security and Investigations, relies on IQinVision megapixel cameras for high definition overviews of staff and customer traffic patterns, cash theft mitigation, and property security.

"With the IQeye cameras, frequently we're able to slice through the massive crowds, better than floor security staff, to isolate problems and track cash as it moves from bar locations to the onsite bank," Hasse said.

Haase and his team of surveillance experts have an arsenal of tools more powerful than some Las Vegas Casinos at their fingertips. With IQinVision cameras, Haase can thoroughly monitor the large crowds, identify threats, and isolate them by deploying ground security forces quickly and accurately.

For the 2011 Rally, the Full Throttle Saloon has expanded their state-of-the-art surveillance system by adding new IQeye Sentinel 5 megapixel day/night cameras for extended range and better support in low light situations. The Sentinel series megapixel camera is designed to cover more ground, provide more detail, and better serve the security and surveillance staff during nighttime operations.

"Milestone software connects all of our surveillance cameras together, allowing us to choose what camera view we want to zoom in on," Haase said. "Imagine trying to simultaneously keep an eye on 30,000 visitors and 100 bartenders. You've got to examine each transaction, follow the cash, and make sure that Mr. Ballard's money goes where it's supposed to. With IQinVision's Alliance Series HD megapixel indoor and outdoor cameras we're able to digitally pan, tilt, and zoom in so close that we can literally count each bill that is placed in the cash register."

Obviously, Haase knows that mitigating theft is his number one priority. Over the past eight years, technology has vastly improved, making his job much easier. This year, Haase has added additional IQeye cameras to sensitive areas, like the Full Throttle Saloon Bank, which will allow him and his team to better monitor the cash as it makes its way through thousands of bar patrons, to the teller, and into the vault.

"The new cameras we've deployed this year in the bank will allow us to count each bill, track what the teller is entering into the bank's computer system, and observe the teller place each cash register's net deposit in the vault," said Haase.

More than 10 Terabytes of crystal clear images are stored, and can be recalled as necessary for law enforcement, internal documentation, or insurance purposes.

And the owner agrees on the effectiveness of video surveillance.

"Four out of five businesses go out of business because they get stolen from, and bars are close to the top of the list," Ballard said. "This system, this level of technology, is worth the investment -- it has paid for itself each year."

Although a secondary priority, managing the massive crowds at the Full Throttle Saloon is another one of Haase's objectives.

"But at the end of the day, it's all about tracking the cash," Haase said.

With IQinVision HD megapixel technology he's able to do so and that makes Full Throttle owner Michael Ballard rest easier and enjoy the party.

Featured

  • Allegion, Comfort Technologies Implement Mobile Credentials at the Artisan Apartment Homes in Florida

    Artisan Apartment Homes, a luxury apartment complex in Dunedin, Florida, recently transitioned from mechanical keys to electronic locks and centralized system software with support from Allegion US, a leading provider of security solutions, technology and services, and Florida-based Comfort Technologies, which specializes in deploying multifamily access control, IoT devices and software management solutions. Read Now

  • Mall of America Deploys AI-Powered Analytics to Enhance Parking Intelligence

    Mall of America®, the largest shopping and entertainment complex in North America, announced an expansion of its ongoing partnership with Axis Communications to deploy cutting-edge car-counting video analytics across more than a dozen locations. With this expansion, Mall of America (MOA) has boosted operational efficiency, improved safety and security, and enabled more informed decision-making around employee scheduling and streamlining transportation for large events. Read Now

  • Security Industry Association Launches New “askSIA” AI Tool

    The Security Industry Association (SIA) has unveiled a brand-new SIA member benefit – askSIA, a conversational AI agent designed to help users get the most out of their SIA membership, easily access SIA resources and find the latest information on SIA’s training and courses, reports and publications, events, certification offerings and more. SIA members can easily find askSIA by visiting the SIA homepage or looking for the askSIA icon in the top left of webpages. Read Now

    • Industry Events
  • Industry Embraces Mobile Access, Biometrics and AI

    A combination of evolving workplace dynamics, technology innovation and new user expectations is changing how people enter and interact with physical spaces. Access control is at the heart of these changes. Combined with biometrics and AI, mobile access control has become increasingly crucial for deploying entry solutions that are seamless, secure and adaptive to user needs. Read Now

  • Sustainable Video Solution Delivered for Landmark City of London Office Development

    An advanced, end-to-end video solution from IDIS, with a focus on reducing waste and costs, has helped a major office development in the City of London align its security with sustainability objectives. Read Now

New Products

  • Automatic Systems V07

    Automatic Systems V07

    Automatic Systems, an industry-leading manufacturer of pedestrian and vehicle secure entrance control access systems, is pleased to announce the release of its groundbreaking V07 software. The V07 software update is designed specifically to address cybersecurity concerns and will ensure the integrity and confidentiality of Automatic Systems applications. With the new V07 software, updates will be delivered by means of an encrypted file.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • ResponderLink

    ResponderLink

    Shooter Detection Systems (SDS), an Alarm.com company and a global leader in gunshot detection solutions, has introduced ResponderLink, a groundbreaking new 911 notification service for gunshot events. ResponderLink completes the circle from detection to 911 notification to first responder awareness, giving law enforcement enhanced situational intelligence they urgently need to save lives. Integrating SDS’s proven gunshot detection system with Noonlight’s SendPolice platform, ResponderLink is the first solution to automatically deliver real-time gunshot detection data to 911 call centers and first responders. When shots are detected, the 911 dispatching center, also known as the Public Safety Answering Point or PSAP, is contacted based on the gunfire location, enabling faster initiation of life-saving emergency protocols.