IMS Research Confirms Samsung's Increases in American Market Share
Samsung Techwin America's recent aggressive moves in the North American and Latin American markets have resulted in higher market share numbers, according to a report by IMS Research. The latest IMS reports show Samsung breaking into the Top 10 companies in overall market share in the competitive realm of video surveillance equipment in the Americas. Samsung is also now ranked No. 6 in market share among top companies supplying video cameras to the market. Recent IMS Research also places Samsung as the No. 2 global market leader.
“Market share growth is just one indication of our ongoing success in the video surveillance market in the Americas,” said Frank DeFina, Samsung's senior vice president of sales and marketing, North America. “We have also seen many exciting successes as we have changed how we do business in the market. Samsung now approaches the market with a more aggressive, unified stance; and the dominance of Samsung as a global company is squarely behind every aspect of our business expansion in the Americas.”
Samsung is a comprehensive supplier of security systems including video surveillance, access control, intrusion detection and alarm systems. The company has expanded its staff in North America and Latin America with the addition of several highly qualified, high-profile managers, augmented sales and marketing resources, streamlined its distribution channels, enhanced the integrator network and focused attention on key vertical markets to ensure rapid growth.