New Samsung Heat-map Analytic Solution Improves Retail Operations and Customer Service

  • Aug 07, 2014

Samsung Techwin America New Samsung Heat-map Analytic Solution Improves Retail Operations and Customer Servicehas released a new retail analytic solution with a Heat Map feature that analyzes movement in a scene to provide a graphical representation of the areas where the most activity occurred.  The SSM-VA10 is currently supported by Samsung’s SRN-4000 64-Channel Network Video Recorder and will soon be released as an analytic add-on for the Samsung Security Manager (SSM) Network Total Management software, which is available license-free for systems with 16 or fewer cameras, for analysis and reporting.

 

“The SSM-VA10 solution is a valuable tool for retailers, who can use the information to make informed decisions about their staffing, marketing, merchandising, operations and overall customer service,” said Tom Cook, VP of Sales, Samsung Techwin North America. “This analytic tool also improves retailers’ return on investment by providing additional value to their video surveillance system.”

 

Using motion detection, SSM-VA10’s Heat Map analyzes movements in and through areas of a store, and displays this information on screen by overlaying eight colors according to the level of density and activity in those areas. Additionally, managers can view customers’ staying time by clicking on each grid to determine which displays or products are most popular. This information can be used to determine whether particular items should be displayed in high-traffic areas, as well as which items are not selling as well as expected.

 

Among the advanced functions of the Heat Map analytic are object classification and motion search. The SRN-4000 combines these features with the ability to select start and end times, which allows users to determine how well a particular display in a store performed at one time of day compared to another.

 

Users can also perform a smart search for movement, including vehicles or an individual entering an area under surveillance, within a specified area of the video. The analytic indexes the video and displays results within seconds, saving the user from having to retrieve and review all video-containing movement.

 

Because the SRN-4000 processes video as it is recorded, including additional metadata about where motion occurred, the analytic does not need to analyze video frame by frame, allowing heat mapping to be performed in seconds.

 

To improve staffing and operations, the SSM-VA10 can alert management to long lines at the registers so additional registers can be opened to accommodate customers waiting to make purchases.

Featured

  • The Evolution of IP Camera Intelligence

    As the 30th anniversary of the IP camera approaches in 2026, it is worth reflecting on how far we have come. The first network camera, launched in 1996, delivered one frame every 17 seconds—not impressive by today’s standards, but groundbreaking at the time. It did something that no analog system could: transmit video over a standard IP network. Read Now

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

Most   Popular

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.