New Samsung Heat-map Analytic Solution Improves Retail Operations and Customer Service

  • Aug 07, 2014

Samsung Techwin America New Samsung Heat-map Analytic Solution Improves Retail Operations and Customer Servicehas released a new retail analytic solution with a Heat Map feature that analyzes movement in a scene to provide a graphical representation of the areas where the most activity occurred.  The SSM-VA10 is currently supported by Samsung’s SRN-4000 64-Channel Network Video Recorder and will soon be released as an analytic add-on for the Samsung Security Manager (SSM) Network Total Management software, which is available license-free for systems with 16 or fewer cameras, for analysis and reporting.

 

“The SSM-VA10 solution is a valuable tool for retailers, who can use the information to make informed decisions about their staffing, marketing, merchandising, operations and overall customer service,” said Tom Cook, VP of Sales, Samsung Techwin North America. “This analytic tool also improves retailers’ return on investment by providing additional value to their video surveillance system.”

 

Using motion detection, SSM-VA10’s Heat Map analyzes movements in and through areas of a store, and displays this information on screen by overlaying eight colors according to the level of density and activity in those areas. Additionally, managers can view customers’ staying time by clicking on each grid to determine which displays or products are most popular. This information can be used to determine whether particular items should be displayed in high-traffic areas, as well as which items are not selling as well as expected.

 

Among the advanced functions of the Heat Map analytic are object classification and motion search. The SRN-4000 combines these features with the ability to select start and end times, which allows users to determine how well a particular display in a store performed at one time of day compared to another.

 

Users can also perform a smart search for movement, including vehicles or an individual entering an area under surveillance, within a specified area of the video. The analytic indexes the video and displays results within seconds, saving the user from having to retrieve and review all video-containing movement.

 

Because the SRN-4000 processes video as it is recorded, including additional metadata about where motion occurred, the analytic does not need to analyze video frame by frame, allowing heat mapping to be performed in seconds.

 

To improve staffing and operations, the SSM-VA10 can alert management to long lines at the registers so additional registers can be opened to accommodate customers waiting to make purchases.

Featured

  • Ransomware Attacks Rise for the First Time in Six Months

    Ransomware attacks have risen for the first time in six months, increasing by 28% month-on-month to 421 attacks. While overall attack volume remained below 500, the uptick may signal a renewed escalation heading into the year’s most active period for cyber criminals. Read Now

  • Report: 47 Percent of Security Service Providers Are Not Yet Using AI or Automation Tools

    Trackforce, a provider of security workforce management platforms, today announced the launch of its 2025 Physical Security Operations Benchmark Report, an industry-first study that benchmarks both private security service providers and corporate security teams side by side. Based on a survey of over 300 security professionals across the globe, the report provides a comprehensive look at the state of physical security operations. Read Now

    • Guard Services

  • Identity Governance at the Crossroads of Complexity and Scale

    Modern enterprises are grappling with an increasing number of identities, both human and machine, across an ever-growing number of systems. They must also deal with increased operational demands, including faster onboarding, more scalable models, and tighter security enforcement. Navigating these ever-growing challenges with speed and accuracy requires a new approach to identity governance that is built for the future enterprise. Read Now

  • Eagle Eye Networks Launches AI Camera Gun Detection

    Eagle Eye Networks, a provider of cloud video surveillance, recently introduced Eagle Eye Gun Detection, a new layer of protection for schools and businesses that works with existing security cameras and infrastructure. Eagle Eye Networks is the first to build gun detection into its platform. Read Now

  • Report: AI is Supercharging Old-School Cybercriminal Tactics

    AI isn’t just transforming how we work. It’s reshaping how cybercriminals attack, with threat actors exploiting AI to mass produce malicious code loaders, steal browser credentials and accelerate cloud attacks, according to a new report from Elastic. Read Now

Most   Popular

New Products

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.