Monitronics Wins Three Marcom Creative Awards and One Stevie Award

  • Dec 11, 2014
Monitronics International recently received three MarCom Awards for effective marketing communications directed towards active and prospective Monitronics dealers.

Monitronics received a Platinum MarCom Award for The Monitor, its quarterly magazine for active dealers. Its 2014 ISC West “Magic Touch” trade show exhibit received a Gold Award, while a sales training video for effective door knocking captured an honorable mention.

The ISC West campaign also received a 2014 Bronze Stevie Award for Women in Business, in the category of Business-to-Business Marketing Campaign of the Year. The Stevie Awards honor businesses worldwide for outstanding performances in a number of categories.

The MarCom Awards is an international competition that recognizes outstanding achievement by marketing and communications professionals.  Monitronics competed with a wide range of entries from other companies, ad agencies, PR firms, design shops and production companies. Judges from the Association of Marketing and Communication Professionals’ (AMCP) received about 6,500 total entries.

The Monitor captured a Platinum award for combining high-quality design and layout with relevant information about Monitronics’ dealer network, including industry updates, features on outstanding dealers, new product information and success stories from Monitronics’ Alarm Response Center.

Monitronics’ “Magic Touch” theme at ISC West received a Gold award for its emphasis on the benefits of the company’s Dealer Program. Using a “magic” theme that is prevalent in numerous Las Vegas shows, Monitronics emphasized the ease of its dealer technology – such as its eContract application and online Dealer Portal – along with other elements of the program, including dealer support, account management, competitive multiples, and dedication to growth.

The booth included high-tech elements such as portable-device charging stations and a “digital graffiti” wall where dealers could digitally “spray paint” anything they chose. The campaign resulted in the registration of 155 prospects who registered for a VIP sales event.

“The Monitronics Dealer Program continues to benefit from the outstanding efforts of our sales and marketing teams,” said Bruce Mungiguerra, Monitronics vice president operations. “They do a great job of communicating all of the advantages a company has as a Monitronics dealer, and we’re continuing to see excellent growth as a result."

Featured

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

  • AI Used as Part of Sophisticated Espionage Campaign

    A cybersecurity inflection point has been reached in which AI models has become genuinely useful in cybersecurity operation. But to no surprise, they can used for both good works and ill will. Systemic evaluations show cyber capabilities double in six months, and they have been tracking real-world cyberattacks showing how malicious actors were using AI capabilities. These capabilities were predicted and are expected to evolve, but what stood out for researchers was how quickly they have done so, at scale. Read Now

  • Why the Future of Video Security Is Happening Outside the Cloud

    For years, the cloud has captivated the physical security industry. And for good reasons. Remote access, elastic scalability and simplified maintenance reshaped how we think about deploying and managing systems. Read Now

  • UL Solutions Launches Artificial Intelligence Safety Certification Services

    UL Solutions Inc., a global leader in safety science, today announced the launch of artificial intelligence (AI) safety certification services, enabling comprehensive assessments for evaluating the safety of AI-powered products. Read Now

  • ESA Announces Initiative to Introduce the SECURE Act in State Legislatures

    The Electronic Security Association (ESA), the national voice for the electronic security and life safety industry, has announced plans to introduce the SECURE Act in state legislatures across the country beginning in 2025. The proposal, known as Safeguarding Election Candidates Using Reasonable Expenditures, provides a clear framework that allows candidates and elected officials to use campaign funds for professional security services. Read Now

    • Guard Services
Most   Popular

New Products

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.