Claiming a Piece of Mexico

• By Ralph C. Jensen
• Apr 29, 2015

Several U.S. citizens are participating in Expo de Seguridad, and they are finding nice results in Mexico and Latin America.

Scott Seraboff, CEO of Veracity, has a small presence in the Latin American market with installations in the city of Buenos Aires and an airport in Ecuador. Seraboff is on an exploratory mission with a small booth located within the Axis Communications stand.

"I'm really here to take a look and see what falls out," Seraboff said. "There is a tipping point of growth and if we can find the business here, we have to consider expanding."

Samsung has a large presence in Mexico City, but is finding a battleground with the Chinese camera manufacturers, who have come into the market with cheaper cameras. Alejandro Aguirre, the regionals sales manager for the North area in Latin America, said for the cost of one Samsung camera, an end user can buy three Chinese cameras. But he said the end user is giving up quality, technology and service on the product.

Aguirre said the 2 megapixel camera and mini-domes are the most popular camera, both with anti-vandal qualities are selling best.

Axis Communications is expanding in a big way in Mexico City. The company is moving into a new office building that is approximately three times the current size. It will offer the end user and integrator an Axis Experience Center, the same as offered in Chelmsford, Mass., Chicago and Irvine, Calif.

"Our goal is to get closer to the customer," said Larry Newman, director of sales. "We will offer laboratory demonstrations, events for integrators and academy classes."