Digital Fly Launches Real-time Social Media Monitoring and Alert Service for Schools

Digital Fly announced the launch of its new real-time social media monitoring and alert service to help K-12 schools improve safety by tracking threats, bullying and more. Digital Fly, the developer and marketer of the technology, is a spinoff of Intelligent Product Solutions (IPS), a product development company with offices on Long Island and in Seattle.

Digital Fly monitors social media and alerts school district officials about potential threats to students, staff members and property. Using geolocation, Digital Fly monitors social media within a 10-mile radius of a school campus, using keywords selected by the school district. For example, search terms could include: guns, drugs, kill, etc. The Digital Fly service also offers a “tip line” so that students or parents can report tips anonymously.

School administrators have real-time access to social media tracking with Digital Fly via a web-based portal, and the service also sends email alerts to notify them of any potential threats. The school administrators can then evaluate the information and determine the best course of action, helping to quickly respond to and prevent any incidents. Additionally, the software allows administrators to search back over a month of data to identify trends.

“Digital Fly is the first product designed from the ground up for schools, to help them monitor social media as a way to identify potential threats early on and prevent the next incident from happening,” said Derek Peterson, founder and chief technology officer. “It is an important tool not just to stop crime, but also as a tool for administrators to better understand what is going on in their school –bullying, and other problems. With knowledge comes power – so that they can identify and proactively deal with any escalating issues.”

“Our greatest asset is our children, and DigitalFly helps protect students from potential threats,” added Sal Ianucci, CEO of Digital Fly. “We eliminate the burdensome and time consuming task for school personnel to monitor social media. We monitor the technologies students’ use, so administrators can focus on keeping their schools safe.”

The Digital Fly service is available immediately, and priced based on a per student cost of $1.75 or $3.00 per student, depending on the size of the school.&

Digital Fly monitors information publicly posted on social media, Twitter and now Instagram. The service will also begin monitoring Facebook later this year.

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