ADT Awarded $4 Million, including Punitive Damages, in Lawsuit Against Alder

Company diligently fighting deceptive sales practices in the security industry

ADT announced that the Company was awarded $3 million in compensatory damages and $1 million in punitive damages against Alder Holdings LLC, a Utah-based company.

ADT filed an unfair competition lawsuit against Alder for deceptive sales practices. The jury in the case returned a verdict in favor of ADT, finding that Alder engaged in, and was liable for, deceptive sales practices that misled hundreds of ADT customers. The case was tried in May 2019 in the U.S. District Court for the Southern District of Florida.

“This jury verdict sends a clear message that deceptive sales practices in our industry are neither viable nor tolerable,” said David Smail, ADT Executive Vice President and Chief Legal Officer. “The few remaining companies that continue to deceive consumers to generate sales undermine the integrity and reputation of the many in the industry that are honest and compete fairly. At ADT, we are not only committed to protecting our customers, but also to continuing efforts to end deceptive sales practices in the security industry overall.”

In line with its commitment to fight deceptive sales practices, ADT has filed multiple lawsuits over recent years against security companies engaged in deceptive practices, and has obtained several permanent injunctions and recovered millions of dollars in settlements. ADT currently has a separate lawsuit pending against Alder for its failure to pay more than $2 million under the terms of a 2017 settlement agreement.

“With the summer-selling season upon us, consumers need to be extra vigilant when any sales representative is at their front door. Unfortunately, the representative may not be telling the truth,” added Smail.

Consumers can learn more about potential scams, especially when a representative is at the front door, by visiting ADT’s resource page. Those who believe they’ve been victimized can call 800.238.2727 or reach out to the Better Business Bureau.

Featured

  • Return to Form

    My first security trade show was in 2021. At the time, I was awed by the sheer magnitude of the event and the spectacle of products on display. But this was the first major trade show coming out of the pandemic, and the only commentary I heard was how low the attendance was. Two representatives from one booth even spent the last morning playing catch in the aisle with their giveaway stress balls. Read Now

    • Industry Events
    • ISC West
  • Live from ISC West: Day 1 Recap

    The first day of ISC West 2023 is in the books, and it’s safe to say that vendors have brought their A-game to Las Vegas. The booths of this year’s Live From partners—NAPCO Security, Alibi Security, Vistacom, RGB Spectrum, and DoorKing—were swamped all day long. Here’s a brief recap of just a few highlights from each partner’s presence at the show. Read Now

    • Industry Events
    • ISC West
  • Turn on the AC, ISC West is Hot

    Nothing warm about the Las Vegas weather outside. It is cold, and it was raining after the opening day. No one seemed to care inside the convention center. The hall was packed with inquisitive security professionals. Read Now

    • Industry Events
    • ISC West
  • Live From ISC West 2023: Day 1

    ISC West 2023 in Las Vegas, Nevada, has officially begun! Make sure to keep an eye on Security Today’s ISCW Live 2023 page, as well as our associated Twitter accounts—@SecurToday and @CampusSecur—for the latest updates from the show floor at the Venetian Expo. Read Now

    • Industry Events
    • ISC West
Most   Popular

Featured Cybersecurity

New Products

  • PACE® Long Range Ethernet Solutions

    PACE® Long Range Ethernet Solutions

    Altronix introduces the newest addition to its portfolio of PACE® Long Range Ethernet Solutions. 3

  • Camden Door Controls CV-603 2 Door Bluetooth Access Control System

    Camden Door Controls CV-603 2 Door Bluetooth Access Control System

    his app-based system is designed to provide ‘best in class’ security of doors and gates, with up to 2,000 users. The intuitive programming app is Apple® and Android® compatible, with easy to use system set-up, user administration, downloadable audit trail and data back-up. 3

  • BriefCam v6.0

    BriefCam v6.0

    BriefCam has released BriefCam v6.0, which introduces the new deployment option of a multi-site architecture. This enables businesses with multiple, distributed locations to view aggregate data from all remote sites to uncover trends across locations, optimize operations and boost real-time alerting and response – all while continuing to reap the benefits of BriefCam's powerful analytics platform for making video searchable, actionable and quantifiable. 3