Master Lock Celebrates 100 Years

Global safety and security leader reveals year-long celebration details and new user-led innovation to commemorate milestone.

Master Lock is celebrating 100 years in 2021, marking a century of empowering people, businesses, and communities across the globe with the confidence they need to secure everything worth protecting. To pay tribute to 100 years, Master Lock today debuted a commemorative logo that incorporates the brand’s original “Master Lock Lion” symbol, which harkens back to the company’s vintage trademark identity and underscores strength, courage and resilience.

Featuring its commemorative 100-year logo and a black weather-resistant cover, Master Lock introduces the 1921D Padlock – a limited-edition product backed by 100 years of strength. The padlock includes a vintage stamped key, complementary keychain and provides maximum strength and reliability.

Founded in 1921 by traveling locksmith and Russian immigrant, Harry Soref, Master Lock’s legacy is born in strength. What started as Soref’s mission to safeguard military equipment with the world’s first laminated steel padlock has since evolved into Master Lock becoming the leading global manufacturer of padlocks and related security and safety products.

For the next 100 years, Master Lock will improve upon tried-and-true products, while also developing new user-led solutions to meet future security challenges. In 2021, Master Lock will introduce its most durable Bluetooth padlock yet, the ProSeries Bluetooth Padlock. The new high-security padlock will allow commercial end users to leverage Bluetooth technology in the toughest work environments.

Master Lock will introduce the Key Tether Lock Box in 2021, which was developed in response to users needing to keep the key and lock box together at all times. By linking the key and lock box together with a tether, users have peace of mind knowing the key will always be in the lock box when it is accessed.

"We are honored that people have trusted Master Lock to secure what's important since 1921, and we're committed to helping future generations achieve peace-of-mind and protection with technologies that meet the changing demands of tomorrow," said David Youn, president of The Master Lock Company. "In 2021, we'll toast to a legacy born in strength, a future built on innovation and the countless individuals who have contributed to this milestone."

A Legacy of Strength Meets a Future Built on Innovation:
What started as founder Harry Soref's mission to safeguard military equipment with the world's first laminated steel padlock has since evolved into Master Lock becoming the leading global manufacturer of padlocks and related security and safety products.

Since then, Master Lock has developed thousands of hallmark solutions to meet evolving needs worldwide, including the addition of the combination lock to its portfolio in 1935, a model still sold today, and launching Bluetooth-enabled padlocks in 2015, reimagining its mechanical predecessors.
For the next 100 years, Master Lock will improve upon tried-and-true products, while also developing new user-led solutions to meet future security challenges.

Recent innovation in growing segments, as well as new 2021 product launches, include:
• Connected Products – Introduced in 2015 with the launch of its award-winning Bluetooth Padlocks, Master Lock's connected products category leverages the latest technology. The company has since added Bluetooth Lock Boxes and Master Lock Vault Enterprise software for commercial use to its portfolio – and in 2021 – will introduce its most durable Bluetooth Padlock yet, the ProSeries Bluetooth Padlock.
• Biometric Technology – Master Lock debuted its Biometric Padlock last year, which makes one's fingerprint the key. The padlock offers ease-of-use, with no keys to lose or combinations to remember.
• Lock Box Category – The company has made significant enhancements to this category with the recent addition of weather covers, light-up dials and Bluetooth capabilities. The category will upgrade again in 2021 with the introduction of the Key Tether Lock Box, developed in response to users needing to keep the key and lock box together at all times.
• Laminated Padlocks – Master Lock's longest-standing product category has been reimagined over the years with security improvements such as a high-security tough cut shackle in its Magnum Laminated Padlocks. In 2019, Master Lock upgraded internal locking components, durable shackle materials and added additional cylinder options to its most popular laminated lock line.

While Master Lock may be introducing its next generation of safety and security solutions in 2021, many of its reliable innovations of yesterday remain fully operational and resilient in today's climate.

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