Brinks Home Announces Long-Term Contract with California-based B&D Security

  • Mar 19, 2021

Brinks Home™ has announced a new agreement with B&D Security that extends their partnership for another five years. The new agreement will help both companies expand further into the commercial market, improve Brinks Home’s profitability through a reduction in the up-front cost to acquire accounts and provide B&D Security with an increased share of long-term revenues.

“This agreement aligns both of our companies around the goal of creating forever customers, and it will continue the rapid growth in our dealer program,” said Wade Gibson, senior vice president Network Sales, Brinks Home. “We have the best dealer program in the industry and are looking for more partners focused on growth and providing world-class service to our customers.”

Based in Southern California, B&D Security has more than 15 years of experience in the smart home security industry.

“Being a dealer for Brinks Home has allowed me to build a business I am proud of,” said Oz Lerma, president of B&D Security. “I am excited to partner with Brinks Home for another five years. Their new leadership team has given us the flexibility to focus on what we are best at and really grow our commercial business.”

The new agreement is part of ongoing efforts by Brinks Home to transform its sales network by realigning Brinks Home and its partners’ incentives around creating highly satisfied, long-term customers and enabling dealers, sales representatives, and other sales organizations to partner with Brinks Home in the way that best suits their businesses.

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