Gunnebo Entrance Control Welcomes New Marketing Team to Drive Growth and Innovation

  • Jul 05, 2023

Gunnebo Entrance Control, a global provider of entrance control solutions, is pleased to announce the expansion of its marketing team, with new appointments dedicated to driving growth, enhancing brand visibility and delivering innovative marketing strategies.

Tina Hughan is the recent named marketing director. She brings a wealth of digital and specialist marketing experience in the security industry. With a strong skill set and proven history working with global security leaders, including ASSA ABLOY.

Hughan will lead the team, including Elena Drozdova, who is Gunnebo’s digital marketing executive. Drozdova joins Elly Sharples as product and event marketing lead alongside Bayley Seymour as marketing executive.

"We are thrilled to strengthen our marketing team with new talent," said Howard Lang, president at Gunnebo Entrance Control. "Tina’s expertise together with Elena and the new appointments will bring a fresh perspective and play a crucial role in elevating our brand, expanding our reach, and driving business growth. With their strategic insights and creative approaches, we are confident in our ability to meet the evolving needs of our customers."

This strategic move reflects Gunnebo’s commitment to staying at the forefront of the entrance control industry. With a customer-centric approach and a deep understanding of market dynamics, the team is well-positioned to develop and execute impactful marketing campaigns that will strengthen Gunnebo's position as a trusted entrance control partner.

With immediate effect, Gunnebo’s marketing team will focus on various key areas, including digital marketing, content creation, brand management, market research, and customer experience optimization.

By leveraging innovative entrance control technology and data-driven insights, the team will also develop targeted campaigns that resonate with customers across several sectors, enhance brand awareness, and generate valuable leads.

“From the offset, it’s clear Gunnebo recognizes the importance of effective marketing in today's competitive landscape,” Hughan said. “By investing in top talent and resources, we can work together to expand our market presence, enhance customer engagement, and foster strong relationships with our global client base.

“We will also be working closely with other departments to align marketing strategies with business and sales objectives, drive product innovation, and effectively communicate Gunnebo Entrance Control's value proposition to customers across sectors. It’s an exciting challenge and one I am thrilled to be involved in to further strengthen Gunnebo’s position as a global leader in the entrance control market.”

Featured

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

Most   Popular

New Products

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • 4K Video Decoder

    3xLOGIC’s VH-DECODER-4K is perfect for use in organizations of all sizes in diverse vertical sectors such as retail, leisure and hospitality, education and commercial premises.

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.