IP Video Cameras Help Bakery Chain Understand Customers’ Shopping Behavior

  • Sep 04, 2009

Kindo Bakery is the largest bakery chain in Vietnam with more than 60 branches in operation across the nation. In order to improve customer satisfaction, the manager wanted to manage the stores in a more efficient way, including staffing and display of commodities.

The manager was struck by the idea of installing a surveillance system so as to understand customers' shopping behavior and then develop business strategies to optimize the store management. With the advice from VIVOTEK's Vietnamese distributor Taitouch, a large amount of VIVOTEK network cameras were deployed in the chain stores.

Due to the small area of each chain store, IP7133 and PT7135 network cameras were selected. The PT7135s were installed to offer an overview of the entire store with their pan/tilt capability while the IP7133s were aimed to monitor customers in key spots including the counter, the commodity shelves and the entrance. Both of the IP7133s and PT7135s come with a compact design that blends into the decor so customers do not feel intimidated during shopping. Also, the cameras provide 3G support, allowing the manager to keep an eye on any of the stores without traveling back and forth.

With VIVOTEK network cameras, Kindo Bakery is able to collect customer information such as their buying patterns and use it in business strategy development, for example, rearranging the store layout to make commodities more accessible to customers and improve customer circulation.

"VIVOTEK's IP surveillance system really cuts the mustard." said the manager of Kindo Bakery. "Many customers have told us how they admired our changes in the stores. We are glad that we chose VIVOTEK to share the workload of our staff. This is more efficient and productive than requiring our staff to observe customer behavior daily."

Featured

  • It's Show Time

    I am one of those people that likes to see things get bigger and better. As advertised, ISC West is going to be bigger (more exhibitors) and better (more attendees). It’s show time in Las Vegas. Read Now

    • Industry Events
    • ISC West

  • SIA Releases New Report on Operational Security Technology

    The Security Industry Association (SIA) has released an impactful new resource – Operational Security Technology: Principles, Challenges and Achieving Mission-Critical Outcomes Leveraging OST. Read Now

  • Cyber Overconfidence Is Leaving Your Organization Vulnerable

    The increased sophistication of cyber threats pumped by the relentless use of AI and machine learning brings forth record-breaking statistics. Cyberattacks grew 44% YoY in 2024, with a weekly average of 1,673 cyberattacks per organization. While organizations up their security game to help thwart these attacks, a critical question remains: Can employees identify a threat when they come across one? A Confidence Gap survey reveals that 86% of employees feel confident in their ability to identify phishing attempts. But things are not as rosy as they appear; the more significant part of the report finds this confidence misplaced. Read Now

  • Mission 500 Debuts Refreshed Identity Ahead of Security 5K/2K at ISC West

    Mission 500, the security industry’s nonprofit charity dedicated to supporting children in need across the US, Canada, and Puerto Rico, has unveiled a refreshed brand identity ahead of ISC West. The charity’s new look includes a modernized logo with refined messaging to reinforce Mission 500’s nearly decade-long commitment to serving the needs of children and families in crisis. Read Now

    • Industry Events
Most   Popular

New Products

  • Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

    Connect ONE®

    Connect ONE’s powerful cloud-hosted management platform provides the means to tailor lockdowns and emergency mass notifications throughout a facility – while simultaneously alerting occupants to hazards or next steps, like evacuation.

  • PE80 Series

    PE80 Series by SARGENT / ED4000/PED5000 Series by Corbin Russwin

    ASSA ABLOY, a global leader in access solutions, has announced the launch of two next generation exit devices from long-standing leaders in the premium exit device market: the PE80 Series by SARGENT and the PED4000/PED5000 Series by Corbin Russwin. These new exit devices boast industry-first features that are specifically designed to provide enhanced safety, security and convenience, setting new standards for exit solutions. The SARGENT PE80 and Corbin Russwin PED4000/PED5000 Series exit devices are engineered to meet the ever-evolving needs of modern buildings. Featuring the high strength, security and durability that ASSA ABLOY is known for, the new exit devices deliver several innovative, industry-first features in addition to elegant design finishes for every opening.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.