Monitronics Wins Three Marcom Creative Awards and One Stevie Award
Monitronics International recently received three MarCom Awards for effective marketing communications directed towards active and prospective Monitronics dealers.
Monitronics received a Platinum MarCom Award for The Monitor, its quarterly magazine for active dealers. Its 2014 ISC West “Magic Touch” trade show exhibit received a Gold Award, while a sales training video for effective door knocking captured an honorable mention.
The ISC West campaign also received a 2014 Bronze Stevie Award for Women in Business, in the category of Business-to-Business Marketing Campaign of the Year. The Stevie Awards honor businesses worldwide for outstanding performances in a number of categories.
The MarCom Awards is an international competition that recognizes outstanding achievement by marketing and communications professionals. Monitronics competed with a wide range of entries from other companies, ad agencies, PR firms, design shops and production companies. Judges from the Association of Marketing and Communication Professionals’ (AMCP) received about 6,500 total entries.
The Monitor captured a Platinum award for combining high-quality design and layout with relevant information about Monitronics’ dealer network, including industry updates, features on outstanding dealers, new product information and success stories from Monitronics’ Alarm Response Center.
Monitronics’ “Magic Touch” theme at ISC West received a Gold award for its emphasis on the benefits of the company’s Dealer Program. Using a “magic” theme that is prevalent in numerous Las Vegas shows, Monitronics emphasized the ease of its dealer technology – such as its eContract application and online Dealer Portal – along with other elements of the program, including dealer support, account management, competitive multiples, and dedication to growth.
The booth included high-tech elements such as portable-device charging stations and a “digital graffiti” wall where dealers could digitally “spray paint” anything they chose. The campaign resulted in the registration of 155 prospects who registered for a VIP sales event.
“The Monitronics Dealer Program continues to benefit from the outstanding efforts of our sales and marketing teams,” said Bruce Mungiguerra, Monitronics vice president operations. “They do a great job of communicating all of the advantages a company has as a Monitronics dealer, and we’re continuing to see excellent growth as a result."