Motorola Solutions Expands its Retail Portfolio with Theatro Labs Acquisition

  • Jan 10, 2025

Motorola Solutions has entered into a definitive agreement to acquire Theatro Labs, Inc., maker of AI and voice-powered communication and digital workflow software for frontline workers, based in Richardson, Texas.

Theatro’s software-as-a-service platform, purposefully designed for frontline workers, provides a suite of collaboration applications that deliver information in real time to help improve their productivity and physical safety. Using conversational language through a wearable device, users can ask Theatro’s AI voice assistant for guidance to assist customers, check inventory and pricing, and communicate with other team members. The technology can help accelerate employees’ work processes and product knowledge.

Additionally, with frontline employee safety threats and theft incidents continuing to rise, Theatro enables employees to discreetly alert management and security teams when they feel unsafe directly through the wearable device, while the AI voice assistant can issue step-by-step safety and incident protocol guidance to help manage a response. Theatro’s software also integrates with video security cameras to identify potential theft or safety threats, and proactively alert employees on the store floor.

“Theatro is designed to prioritize both safety and operational efficiency, which are essential for all frontline workers,” said Mahesh Saptharishi, executive vice president and chief technology officer, Motorola Solutions. “With Theatro, we are continuing to invest in innovative technologies that purposefully apply AI to protect employees while automating how they work and improving their service to customers.”

Theatro serves well-known U.S. retailers across a broad range of merchant categories. Motorola Solutions and Theatro expect to integrate complementary workflows across Motorola Solutions’ portfolio of technologies, including body cameras, fixed video, panic buttons and radios, to provide new value-added services to existing customers while expanding growth opportunities in industries such as hospitality, healthcare, manufacturing and education.

“For more than a decade, we have been passionate about innovating for frontline workers,” said Chris Todd, President & CEO, Theatro. “We’re thrilled to be joining Motorola Solutions to enable even more capabilities that help team members remain safe while delivering their best work every day.”

The transaction is expected to close in the first half of 2025, following receipt of regulatory approvals and satisfaction of customary closing conditions. Terms of the transaction were not disclosed.

Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

Most   Popular

New Products

  • A8V MIND

    A8V MIND

    Hexagon’s Geosystems presents a portable version of its Accur8vision detection system. A rugged all-in-one solution, the A8V MIND (Mobile Intrusion Detection) is designed to provide flexible protection of critical outdoor infrastructure and objects. Hexagon’s Accur8vision is a volumetric detection system that employs LiDAR technology to safeguard entire areas. Whenever it detects movement in a specified zone, it automatically differentiates a threat from a nonthreat, and immediately notifies security staff if necessary. Person detection is carried out within a radius of 80 meters from this device. Connected remotely via a portable computer device, it enables remote surveillance and does not depend on security staff patrolling the area.

  • Compact IP Video Intercom

    Viking’s X-205 Series of intercoms provide HD IP video and two-way voice communication - all wrapped up in an attractive compact chassis.

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.