Brady Corp. Acquires ID Warehouse

Brady Corp. recently announced that it has acquired ID Warehouse, a supplier of people identification and security solutions, located in New South Wales, Australia. Terms of the transaction were not disclosed.

“The acquisition of ID Warehouse gives us an opportunity to further grow our people-identification business in Australia and further expand our reach in the region”

ID Warehouse, founded in 1994, offers security identification and visitor management products including identification card printers, access control cards, wristbands, tamper-evident security seals and identification accessories. The company sells its products primarily through the internet and via its sales force to security, human resources, marketing, event management and facilities control markets predominantly in Australia. ID Warehouse has annual sales of approximately $8 million (US).

“The acquisition of ID Warehouse gives us an opportunity to further grow our people-identification business in Australia and further expand our reach in the region,” said Esther Savvas, Brady managing director for Australia. “They are an established, well-respected company with a passion for customer service. Their comprehensive knowledge of the security and identification industry makes them the go-to source for complete identification solutions, and will complement our current business in Australia well.”

“Brady’s strong track record of business success, coupled with their strong sense of values make them the ideal acquirer to grow this business to the next level,” said ID Warehouse sellers Kieran and Desiree Heath.

Brady’s presence in Australia dates back to 1970 when it opened a sales office. It added production operations in Australia in 1979. Brady acquired Visi Sign near Melbourne in 1999, Safety Signs Service in Western Australia in 2001, and Accidental Health & Safety, Trafalgar First Aid, and Carroll Wiring Accessory Specialists in New South Wales in 2006. Today, Brady employs approximately 200 people in Australia and operates from a 60,000 square-foot facility in Regents Park near Sydney.


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