SDC Announces Hiring of Neal Drell as New Western Regional Sales Manager

After an extensive national search, SDC (Security Door Controls) selected door hardware and security industry sales veteran Neal Drell as their Western Regional Sales Manager, responsible for all major accounts, distributors and security and hardware representatives. Neal brings over 20+ years of door, frame, hardware and architectural sales experience on behalf of manufacturers, distributors and rep firms. In addition, he brings a wealth of construction specification experience, having been a past president of the San Diego chapter of the Construction Specifications Institute (CSI).

“We’re very excited about the knowledge base and interdisciplinary expertise Neal brings to our sales channels,” stated Shane Geringer, SDC’s Vice President of Marketing, Sales, and Strategic Development. “We see real synergy in connecting his door hardware and CSI experience with our reps and distributors in both the Door Hardware Industry and the Alarm/Electronic Security Industry.”

Because the security industry is finding increasing responsibility for the door, Neal will spearhead the integration of SDC’s product solutions, name and brand on the West coast.

"I've had responsibility for carrying the SDC line in the Southern California region in my past life on the rep side, and was always very impressed with their products and the company," Neal explained. "I believe I can move the needle by leveraging my CSI expertise into reps, distributors, dealers and integrators and show them how to better connect with the end-user customer and their requirements."

"I think that Neal brings a unique understanding of the whole door opening that will pay dividends for our brand adoption," Geringer continued. "And, he's proven he can support our customers and distributors and manage networks of independent rep organizations during the course of his career."

“It’s an exciting time to be in the security industry, especially now that I’m a part of a company like SDC with its great reputation, longevity and decades of innovation,” Neal continued. “I'm passionate about my total door opening approach and showing how electronic hardware, specifications and security solutions will expand everyone's market share. I’m very appreciative about the opportunity to help expand SDC's sales volume in one of the best territories and pleased to be a part of the team.”

Neal enjoys playing golf with his wife and pursuing a life-long interest in classic cars.

Featured

  • Live From ISC West: Day 2 Recap

    If it’s even possible, Day 2 of ISC West in Las Vegas, Nevada, was even busier than the first. Remember to keep tabs on our Live From ISC West page for news and updates from the show floor at the Venetian, because there’s more news coming out than anyone could be expected to keep track of. Our Live From sponsors—NAPCO Security, Alibi Security, Vistacom, RGB Spectrum, and DoorKing—kept the momentum from Day 1 going with packed booths, happy hours, giveaways, product demonstrations, and more. Read Now

    • Industry Events
    • ISC West
  • Visiting Sin City

    I’m a recovering alcoholic, ten years sober this June. I almost wrote “recovered alcoholic,” because it’s a problem I’ve long since put to bed in every practical sense. But anyone who’s dealt with addiction knows that that part of your brain never goes away. You just learn to tell the difference between that insidious voice in your head and your actual internal monologue, and you get better at telling the other guy to shut up. Read Now

  • On My Way Out the Door

    To answer that one question I always get, at every booth visit, I have seen amazing product technology, solutions and above all else, the people that make it all work. Read Now

    • Industry Events
    • ISC West
  • Return to Form

    My first security trade show was in 2021. At the time, I was awed by the sheer magnitude of the event and the spectacle of products on display. But this was the first major trade show coming out of the pandemic, and the only commentary I heard was how low the attendance was. Two representatives from one booth even spent the last morning playing catch in the aisle with their giveaway stress balls. Read Now

    • Industry Events
    • ISC West

Featured Cybersecurity

New Products

  • ABLOY IP54-rated Integrated Dust Cover

    ABLOY IP54-rated Integrated Dust Cover

    One of the things that keep security managers on high alert is the real possibility the security locks used to safeguard their properties may unexpectedly fail due to environmental conditions. 3

  • SecureAuth

    SecureAuth

    The acceleration of digital transformation initiatives as a result of COVID-19 has created a lasting impact on how businesses empower their workforce and engage customers. 3

  • ALTO Neoxx Electronic Padlock

    ALTO Neoxx Electronic Padlock

    Built to withstand all access control needs, the tough new SALTO Neoxx electronic padlock takes security beyond your expectations. 3