Nortek Control Selects Audio Americas as New Latin America and Caribbean Sales Representative -- Security Today

Nortek Control Selects Audio Americas as New Latin America and Caribbean Sales Representative

Dec 07, 2020

Nortek Control today announced that it has selected Audio Americas as its new sales representative in Latin America and the Caribbean, expanding its presence in the region. Audio Americas has began providing high-quality technical sales support to distributors, integrators and consultants for all Nortek Control brands including 2GIG®, ELAN®, Linear®, Furman® and others.

Continuing its strategy to establish a strong international sales presence, Nortek Control selected Audio Americas based upon its excellent reputation, established strong customer relationships in target markets and significant expertise in smart residential and commercial technology installations. Audio Americas has more than 17 years of experience in the Latin America AV industry. The company's residential and commercial AV divisions are backed by dedicated sales professionals specialized in each channel, and Audio Americas is expanding its specialized sales and technical support staff to align with Nortek Control's expansion goals.

"We are thrilled to partner with Nortek Control to help more customers in Latin America and the Caribbean realize the benefits of their unique portfolio of brands and solutions that cross over multiple vertical markets," said Audio Americas president Matthew Garfein. "Latin America presents a compelling opportunity to align these brands with the ideal distribution partners across the region, and to position them for future growth. We are committed to providing the highest standards of customer service via bilingual marketing and technical support for all of our channel partners."

“We recognize the enormous market potential in the Latin America region and have sought a leading representative to support our successful expansion goals. Audio Americas' thorough understanding of the challenges and opportunities in the markets we serve will be a strong asset to us,” said Jeff Costello, vice president of sales at Nortek Control.

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