Comprehensive ICE Cable Systems Catalog Helps Dealers Make More Informed Buying Decisions
Established in 2004, ICE Cable Systems is a manufacturer of low-voltage wire and cable products that serves the audio video, alarm and security, commercial, electrical contracting and data center channels. The company has created a full-color 34-page catalog that is available for viewing in webzine and PDF formats at www.icecable.com – with printed versions mailing to all its dealers and distributors now.
”The goal of the catalog is to provide a comprehensive yet easy-to-read piece that will help dealers develop a stronger understanding of the many types of structured wiring, connectors and accessories that we offer – and why our adherence to safety and performance standards such as UL, ETL, RoHS and HDBaseT is so crucial for their businesses,” said ICE Cable Systems President Brian Rizzo. “This should help them make better decisions when specifying for the diverse and complex jobs they encounter.”
”We wanted to create a catalog that would capture the essence of ICE Cable Systems -- the passion that we have for wire and cable -- while providing technical information as deep as the reader wants to take it,” described Rizzo. “To achieve this, we are utilizing a layout reminiscent to what you might find in a BMW or Mercedes brochure where the first pages are emotional with cars in action, sensation, speed (all very broad), followed by an exploded view of the engine, and as you get further in it breaks things down to the nitty gritty. Similarly our catalog starts with broad strokes -- company philosophy, exploded product pictures and features/benefits -- and then gets into the line and specs further in.
”This catalog should also serve to reinforce ICE Cable System’s position in the marketplace as a premium brand. This is important for us as the view of the structured wiring category is so often that of commodity and shopped on price alone. What dealers need to understand is that bargain-brand pricing often leads to performance problems either out-of-the-gate or down the line. And that’s costly.”
The catalog features sections on:
- Product highlights of the company’s most innovative products;
- Product listings (descriptions, colors, compatibilities);
- An in-depth look at cable standards and performance;
- Competitors cross reference chart; and
- How ICE makes premium cables.