ESX 2025 Closing Luncheon Speaker Michael Barnes to Deliver Expert Insights Strategic Takeaways

The Electronic Security Expo (ESX) 2025 Closing Luncheon is set to be a must-attend Main Stage event, delivering a powerful combination of industry insights, strategic guidance, and peer engagement. Designed to equip security professionals with the knowledge and tools to drive sustainable growth, this luncheon will feature a compelling keynote by industry expert Michael Barnes, offering a deep dive into the trends and challenges shaping the electronic security and life safety market. Attendees will leave not only well-fed but also well-prepared to navigate the evolving industry landscape in 2025 and beyond.

Industry expert Michael Barnes will be presenting an insightful session entitled “The U.S. Electronic Security and Life Safety Market – What You Need to Know”

June 19 @ 11:45 am - 1:00 pm

In this segment, Michael Barnes will review US revenue growth, market share breakdowns, operating KPls and more. Here's what you need to know to benchmark your business and make smart decisions for 2025. What are the upcoming threats and potential market value and capital trends? This session is your roadmap to leveraging data and market intelligence for smarter decisions and sustainable growth in 2025 and beyond.

“The session will equip attendees with what they need to know to benchmark their business and make more informed decisions,” Barnes says. “The aim of the session is to provide attendees with a roadmap to leverage data and market intelligence for smarter decisions and sustainable growth in 2025 and beyond.”

An advisory and consulting firm that specializes in the security alarm industry, Barnes Associates has advised on more than 260 alarm company acquisitions and financings with an aggregate transaction value of over $27 billion. Their long-term history and focus on the security alarm industry provides them with a broad and deep understanding of the industry’s players, growth and operating dynamic, performance envelope, flow of capital, and valuations.

“Mike's data-driven approach at our closing luncheon perfectly captures what ESX is all about," says George De Marco, ESX Chairman. "His insights on leveraging market intelligence give our members practical strategies they can implement immediately. This exemplifies ESA's commitment to equipping our members with the tools and knowledge they need to thrive in today's competitive landscape."

An Executive, Deluxe or Expo Plus pass type is required to attend this insightful Main Stage event.

Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

New Products

  • FEP GameChanger

    FEP GameChanger

    Paige Datacom Solutions Introduces Important and Innovative Cabling Products GameChanger Cable, a proven and patented solution that significantly exceeds the reach of traditional category cable will now have a FEP/FEP construction.

  • Luma x20

    Luma x20

    Snap One has announced its popular Luma x20 family of surveillance products now offers even greater security and privacy for home and business owners across the globe by giving them full control over integrators’ system access to view live and recorded video. According to Snap One Product Manager Derek Webb, the new “customer handoff” feature provides enhanced user control after initial installation, allowing the owners to have total privacy while also making it easy to reinstate integrator access when maintenance or assistance is required. This new feature is now available to all Luma x20 users globally. “The Luma x20 family of surveillance solutions provides excellent image and audio capture, and with the new customer handoff feature, it now offers absolute privacy for camera feeds and recordings,” Webb said. “With notifications and integrator access controlled through the powerful OvrC remote system management platform, it’s easy for integrators to give their clients full control of their footage and then to get temporary access from the client for any troubleshooting needs.”

  • Camden CV-7600 High Security Card Readers

    Camden CV-7600 High Security Card Readers

    Camden Door Controls has relaunched its CV-7600 card readers in response to growing market demand for a more secure alternative to standard proximity credentials that can be easily cloned. CV-7600 readers support MIFARE DESFire EV1 & EV2 encryption technology credentials, making them virtually clone-proof and highly secure.