MANDIANT Names Michael Evans Vice President, Marketing

  • Sep 28, 2011

MANDIANT, a provider of advanced threat detection and response solutions, has named Michael Evans as vice president, marketing. Based in Alexandria, Va., Evans brings a demonstrated 17-year track record of building successful brands and launching new products that drive significant revenue growth for both emerging growth companies and established enterprise software vendors. Evans will be responsible for all aspects of marketing.

Evans joins MANDIANT following six years as vice president of marketing at Approva Corp. where he established the company as the market leader for continuous controls monitoring software. At Approva, Evans established the company as one of the best known and most respected brands competing against much larger companies including SAP and Oracle. While at Approva, Evans rebranded the company’s product portfolio, developed sales enablement and demand generation programs that drove the company’s rapid growth and launched a series of award winning creative campaigns.

In 2011, BtoB magazine named Evans to their list of “Top 25 Digital Marketers” and SmartCEO magazine has named him as one of the “Top 20 Chief Marketing Officers” in the Washington, DC area.

Before Approva, Evans was vice president of marketing at Aspen Technology, a global provider of process manufacturing optimization software and services. During his tenure, Evans re-branded and re-positioned the company’s product portfolio, refined the go-to-market methodology to focus on solution-focused marketing campaigns, implemented a closed-loop lead generation process and improved sales readiness via the creation of value-based selling tools.

“Michael brings an exceptional track record of corporate and product marketing success to MANDIANT, and we are excited to welcome him to the executive leadership team,” said Travis Reese, president and chief operating officer. “We look forward to his many contributions as we ramp up marketing, sales and product development to meet the groundswell of demand for MANDIANT’s advanced threat detection and response solutions.”

Evans holds an MBA from the University of Pennsylvania’s Wharton School, and graduated magna cum laude with a Bachelor of Arts degree in economics and classics from Brown University.

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