Hikvision USA Selects Frank DeFina as Senior Director, Strategic Sales

Hikvision is pleased to announce Frank DeFina as the new senior director, strategic sales, for Hikvision USA Inc. With over twenty years of experience in the security and technology industries, DeFina will work to further Hikvision USA's key relationships with customers and partners in North America, with a focus on the company’s strategic projects and vertical solution sales.

Ralph Jensen, editor in chief, Security Products magazine spoke directly with DeFina: "I felt I needed to have a different challenge, and there were a couple of companies seeking my services," DeFina said. "I liked what Hikvision offered in terms of a product. It is a product that will and does make a difference in the security industry. I'll be able to do what I've been doing in the industry for a number of years, in sales. Once we get a U.S. sales team assembled, we're going to go out into the market and challenge the industry with Hikvision products. We'll do very well."

Prior to joining the Hikvision team, DeFina served as executive vice president of sales and marketing for SightLogix, a manufacturer of smart thermal cameras for outdoor security applications. There, he ramped up RMR-based business and spearheaded a successful sales initiative that increased existing business in a variety of vertical markets. Before SightLogix, DeFina was executive vice president of sales and marketing for Samsung Techwin America, where he launched new reseller channels, led ambitious sales initiatives, and established strong partnerships with vendors for North American security business.

DeFina previously spent 26 years at Panasonic, rising through the ranks to become president and COO at Panasonic Systems Solutions Company. His focus on boosting sales of IP-based security and surveillance systems propelled the company to increase market share and chart new territory with dealer and distributor relationships. DeFina is currently a member of the executive board of the Security Industry Association (SIA) and the International Biometrics Industry Association (IBIA).

“The North American market is highly developed and sophisticated, demanding top tier product, highly responsive support, and a sales team that is adept at problem-solving,” DeFina stated. “I admire Hikvision as I have watched their rapid growth.  I look forward to being a part of the company's strategic vision, broadening sales efforts and enhancing the accomplishments of the team.” 

Jeffrey He, president of Hikvision USA and Hikvision Canada, spoke to the significance of strategic sales in Hikvision’s approach to the North American market.

“Strong partnerships with our dealers and customers have been pivotal to the success of Hikvision in North America. As our strategic relationships continue to contribute to Hikvision’s rapid growth, we are pleased that Frank will be a leader in our efforts to better serve our valuable customers.”

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